Thinkific Labs Inc. (TSX: THNC), a leading learning commerce platform, announced on June 24, 2025, a strategic rebrand and significant product investments to support businesses monetizing expertise through courses, community, and commerce. With new AI-powered features, Thinkific aims to meet the growing demand for scalable, high-quality educational revenue models in a $34 billion market.
Thinkific rebrands with new website, messaging, and visual identity.
Introduces AI-driven features for community, engagement, and commerce.
Supports 35,000+ customers, generating $3.7 billion in revenue.
Targets $88.2 billion AI education market by 2032.
Enhances B2B tools like group orders and centralized student management.
Anaconda reports 1,000+ certifications via Thinkific since April 2025.
Celebrating its 13th year, Thinkific has evolved from supporting solopreneurs to empowering major brands like Fiverr, GoDaddy, and Nasdaq. The rebrand, developed with Focus Lab, introduces a mature visual identity, new website, and messaging to reflect its focus on helping businesses scale through education. “Education is no longer a cost center—it’s a business model,” said Greg Smith, Co-Founder and CEO of Thinkific. “We’re empowering our customers with the latest innovations in AI, allowing them to take their expertise and customer communities further to grow their businesses.”
Thinkific’s platform enhancements, driven by agentic AI, focus on three pillars: community-driven learning, learner engagement and retention, and commerce tools. These align with a projected $88.2 billion AI in education market by 2032, growing at a 43% CAGR. The company reported a 12% revenue increase to $17.8 million in Q1 2025, with Annual Recurring Revenue up 6% to $60.1 million.
Nearly 50% of Thinkific’s online trainers offer memberships, leveraging community features to boost engagement. The platform supports blended learning with courses, discussions, and live sessions, enhancing completion rates and fostering deeper connections among learners.
Upcoming AI-driven tools include direct messaging, community management features, and automated notifications to re-engage dormant learners. These agentic AI capabilities aim to accelerate student outcomes and improve retention, addressing the demand for high-impact learning experiences.
Thinkific is introducing subscription tools, group orders, and invoicing to support B2B growth. Features like team-based access and centralized student management reduce operational friction, enabling businesses to scale revenue. These enhancements cater to companies like Anaconda, which reported over 1,000 certifications earned since adopting Thinkific in April 2025.
Thinkific’s strategic direction aligns with the trend of businesses launching academies and certification programs to drive revenue. Its platform has earned accolades, including a G2 Best Education Software of 2025 award and a TrustRadius Top Rated Award. “Thinkific has been instrumental in delivering accessible, high-quality learning experiences,” said Shailesh Jain, Senior Manager of Learning Solutions at Anaconda, highlighting its intuitive analytics and publishing tools.
The rebrand and AI investments position Thinkific as a leader in the $34 billion learning commerce market. By addressing the erosion of trust in digital education with high-quality, AI-augmented experiences, Thinkific empowers businesses to navigate workforce shifts and scale revenue. Posts on X reflect excitement about the rebrand, emphasizing its agentic AI features and commitment to customer growth.
Thinkific’s bold rebrand and AI-powered platform enhancements solidify its role as a pioneer in learning commerce. By enabling businesses to monetize expertise at scale, it is shaping the future of online education with innovative, community-driven solutions.
Thinkific (TSX:THNC) is an award-winning learning commerce platform where courses and community come together to power business growth. Thinkific gives academies, experts, and businesses everything they need to create and sell online learning experiences, build communities, and grow their revenue — all from one platform. More than 35,000 customers — including companies like GoDaddy, Nasdaq, ActiveCampaign, and Datadog — have generated billions in revenue using Thinkific, impacting more than 200 million people worldwide.
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