Edge Marketing, Inc., an award-winning agency specializing in marketing and PR for legal, accounting, and professional services, announced on August 21, 2025, the integration of agentic AI into The Edge Room, its virtual press room for global industry conferences. This enhancement revolutionizes media research by providing journalists with intelligent, real-time insights for story development.
Announced: August 21, 2025, in Minneapolis, Minnesota.
Platform: The Edge Room, enhanced with agentic AI for media research.
Key Features: Intelligent content discovery, automated research, story angle identification, trend analysis, interview prioritization, real-time updates.
Impact: Streamlines journalist workflows, enhances conference coverage.
Source: globenewswire.com.
Since 2007, The Edge Room has provided media with streamlined access to exhibitor and sponsor materials. The new agentic AI system offers:
Intelligent Content Discovery: Natural language queries about exhibitors and trends.
Automated Research Assistance: Comprehensive briefings on companies and their positioning.
Story Angle Identification: Uncovers unique narratives across conference participants.
Trend Analysis: Identifies emerging technologies and market shifts.
Interview Target Prioritization: Recommends newsworthy subjects based on story interests.
Real-time Updates: Delivers continuous insights as new data is added.
The AI goes beyond search, offering conversational interactions with contextual understanding. “It uncovers story opportunities that might be missed,” said Vicki LaBrosse, Director of Global PR. Amy Juers, CEO, noted, “We’re creating an intelligent research partner that saves hours of manual work.”
The AI ensures accuracy with verifiable, sourced insights, maintaining journalistic standards. It enhances media engagement for conference organizers and exhibitors, leading to more comprehensive coverage. The platform aligns with the $30B PR software market, projected to grow at a 10.3% CAGR through 2030.
The launch follows Edge Marketing’s July 2025 GEO service announcement and partnership with LegalOps.com, reflecting a trend toward AI-driven PR solutions, as seen in DeepL’s legal AI adoption. Posts on X, like @EdgeMktgInc’s, highlight its role in digitizing press rooms. Competitors like Cision offer similar tools, but The Edge Room’s agentic AI focus is unique.
The Edge Room, powered by Edge Marketing, Inc., has been the premier virtual press room solution for industry conferences since 2007. Edge Marketing, Inc. is a global leader in delivering results-driven strategic marketing and public relations expertise to clients in the legal, accounting and professional services industries. As an award-winning full-service agency since 1997, Edge combines innovative technology with strategic expertise to provide fractional CMO services, GEO services, strategic planning and budgeting, public relations, branding, website development, email campaigns and digital advertising for clients worldwide. With a focus on authenticity and leveraging reliable technology, Edge has helped B2B organizations reach the top through innovative marketing and public relations strategies that deliver measurable results and elevate clients’ brands.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.