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Siteimprove, a leader in agentic content intelligence, has partnered with Optimizely, a top digital experience platform, to introduce the industry’s first AI agent-to-agent integration. Announced on September 9, 2025, this collaboration streamlines content optimization and auto-remediates accessibility issues directly within the Optimizely Content Management System (CMS), enhancing digital inclusivity and performance.
Siteimprove and Optimizely launch market’s first AI agent-to-agent integration.
Enables automated accessibility remediation and optimized content creation.
Reduces manual tasks, ensuring compliance with ADA and EAA standards.
Combines Siteimprove.ai Accessibility agents with Optimizely Opal agents.
Offers Agentic Remediation and Agentic Search for faster, inclusive workflows.
Addresses silos in content management for better user experiences.
Enterprises often face challenges with fragmented tools, leading to data silos and inconsistent user experiences. "For the first time, Optimizely Opal agents and Siteimprove.ai Accessibility agents are working together through a true agent-to-agent integration," said Alex Atzberger, CEO at Optimizely. This partnership connects Siteimprove’s AI-driven content intelligence with Optimizely’s CMS, enabling seamless workflows that prioritize accessibility and performance from the start.
The integration introduces two transformative agentic use cases:
Agentic Remediation: Automatically resolves accessibility issues identified by Siteimprove.ai within Optimizely CMS. This eliminates manual fixes, reduces compliance risks, and ensures content meets standards like the Americans with Disabilities Act (ADA) and European Accessibility Act (EAA). "Marketers and developers no longer need to manually transfer fixes between systems or risk overlooking critical changes," noted Nayaki Nayyar, CEO of Siteimprove.
Agentic Search: Enhances content creation with Siteimprove’s search intelligence integrated into Optimizely’s Opal AI. Authors access keyword clusters, topic ideas, and content structures to boost SEO visibility, reducing planning time and increasing engagement.
This collaboration minimizes human intervention, accelerates time-to-market, and ensures inclusive, high-performing content. "We are excited to bring the first AI agent-to-agent integration to orchestrate workflows across both Optimizely Opal and Siteimprove.ai platforms," said Nayaki Nayyar. By embedding compliance and optimization into content creation, the partnership sets a new standard for digital accessibility and discoverability.
The integration builds on Siteimprove’s recent Siteimprove.ai platform launch, serving Global 2000 clients across industries like healthcare and financial services. Optimizely’s mission to streamline marketing through its Optimizely One platform complements this effort, creating a unified, AI-accelerated workflow for content management and optimization.
This partnership marks a significant advancement in digital marketing, offering enterprises a proactive solution to create compliant, high-performing content efficiently. By bridging AI platforms, Siteimprove and Optimizely empower marketers to deliver inclusive digital experiences with measurable impact.
Founded in 2003, Siteimprove transforms access to the digital world with the Siteimprove.ai agentic content intelligence platform, unifying accessibility, analytics, SEO/AIO, and content strategy. Global 2000 clients across industries, including manufacturing, government, higher education, financial services, and healthcare, rely on Siteimprove.ai to deliver content that performs and remains compliant.
Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce, and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow.
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