Similarweb has launched the Model Context Protocol (MCP) Server, a new AI infrastructure tool designed to deliver trusted digital insights directly into agent workflows. By enabling AI platforms to access Similarweb’s traffic, keyword, and app performance data natively, the MCP Server empowers enterprises and developers to build more reliable and data-driven AI agents.
Similarweb launches MCP Server for AI-native access to digital insights.
Supports platforms like Claude, n8n, Cursor, and Zapier integrations.
Powers agents for SEO, content strategy, and customer insights.
Goes beyond raw APIs by providing context-rich market data.
Enhances AI autonomy, adaptability, and trustworthiness.
Positions Similarweb as the default data layer for AI-driven growth.
While AI agents are transforming enterprise workflows, their outputs are only as good as the data they use. Many systems lack reliable, contextual data, limiting their accuracy. The Similarweb MCP Server addresses this by embedding Similarweb’s trusted traffic, keyword, and app insights into AI workflows. With no-code integration via Zapier, businesses can seamlessly power AI agents with actionable market data in minutes.
The MCP Server enables enterprises and developers to build AI agents capable of:
Analyzing keyword gaps to strengthen SEO strategies.
Identifying high-performing pages and improving digital presence.
Generating actionable content strategies grounded in market data.
Surfacing new customer insights quickly and at scale.
By providing context-aware access to its data, Similarweb makes it possible for marketers, growth teams, and no-code creators to build tailored AI solutions without relying solely on generic models.
“MCP access is the next logical step in Similarweb’s journey to make digital intelligence AI native and position Similarweb as the essential data layer for AI-driven growth,” said Benjamin Seror, Cofounder and Chief Product Officer of Similarweb. “We have introduced our own AI agents for processes like SEO content optimization and sales meeting prep and have more in the pipeline, but we understand we can’t address every possible use case. Given the rise of vibe coding and acceleration of AI product innovation, our customers need the freedom to design their own agents with access to Similarweb data in a context-rich format.”
Similarweb is not only enabling external developers but also embedding AI into its own operations. From building proprietary AI agents to enhancing its core data models and offering tools that track traffic related to AI platforms like ChatGPT, Similarweb is positioning itself at the intersection of AI infrastructure and digital intelligence.
Request more information about the Similarweb MCP Server today.
Similarweb powers businesses to win their markets with Digital Data. By providing essential web and app data, analytics, and insights, we empower our users to discover business opportunities, identify competitive threats, optimize strategy, acquire the right customers, and increase monetization.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.