RainFocus has introduced RainFocus Nexus, a secure, cloud-agnostic system of specialized AI agents designed to function as intelligent teammates for event marketers, planners, and sales teams, transforming event management from a passive system of record into an augmented, autonomous workforce.
Quick Intel
RainFocus™, a leading next-generation event marketing platform, unveiled RainFocus Nexus during its annual INSIGHT event. This intelligent collaboration framework introduces specialized AI agents that act as proactive teammates, supporting decision-making, automating complex configurations, and adapting in real time to enhance event marketing outcomes.
RainFocus Nexus moves beyond traditional modular tools requiring manual rule configuration to a goal-oriented system where marketers set objectives and the platform self-configures through agentic orchestration. The Human-in-the-Loop approach maintains governance and oversight while enabling greater agility and efficiency.
Rejecting walled-garden models, RainFocus Nexus embraces an ecosystem-first philosophy built on open standards such as the Model Context Protocol (MCP) and Agent-to-Agent (A2A) communication. Organizations can integrate Nexus agents into existing enterprise stacks, maintain cloud neutrality, and "bring their own infrastructure" for seamless connectivity with broader martech and revenue operations environments.
The three-tiered architecture includes:
Agents currently available to select clients include:
Future agents in development include:
Marius Milcher, VP of Platform Strategy and AI: "We're charting the evolution from a static 'system of record' to a dynamic 'system of context.' Central to this vision is the architecture of a dedicated Context Layer designed to understand and support the 'messy middle' involved in events marketing orchestration. By laying this foundation, we enable agents to become intuitive teammates for your planners, marketers, and sales reps — proactively anticipating the next best action to turn your event into a responsive growth engine."
JR Sherman, CEO: "From the beginning, we've highlighted the importance of real-time unified data, especially given the vast amounts of first-party behavioral insights gleaned through a multitude of formats across the event marketing channel. RainFocus Nexus is built on top of the RainFocus platform, enabling customers to leverage our integrated and consolidated architecture as a single source of truth to power our AI agents as well as theirs. Together, we're placing customer journey optimization well within reach."
Ashleigh Cook, CMO: "We have the benefit of understanding the entire customer journey across multiple systems. Our agents are equipped with the right context for real-time situational awareness, enabling them to act proactively to automate complex workflows, offer scalable attendee personalization, signal sales and marketing teams to accelerate pipeline opportunities, and more. We're shifting from 'AI as a feature' with isolated tools like chatbots to 'AI as a workforce' with integrated agents."
Brian Gates, SVP of Industry Strategy: "The key differentiator is that RainFocus Nexus was designed for the agentic web, ensuring interoperability, governed autonomy, and vendor neutrality. Our users gain a near limitless superpower to architect experiences at unprecedented scale. Their ability to accelerate lifetime value, exponentially grow loyalty, and be hyper-focused on the quality of engagement will usher in a new era of experiential marketing."
At INSIGHT, RainFocus also introduced:
About RainFocus
RainFocus is the next-generation event marketing platform built to capture and analyze unprecedented amounts of first-party data for exceptional events and optimized engagement throughout the customer journey. RainFocus powers flawless experiences with secure, scalable solutions to support the entire event lifecycle. The platform integrates with sales and marketing technologies, simplifying event registration, content management, and exhibitor activation across in-person, virtual, and hybrid experiences, all from a single dashboard. Leveraging real-time data, RainFocus provides actionable insights to drive personalization, accelerate qualification and lead conversion, and close deals.
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