PepsiCo has announced its strategic deployment of Agentforce, Salesforce's digital labor platform designed to integrate trusted, autonomous AI agents into enterprise workflows. This expanded collaboration with Salesforce, recognized as the world's leading AI CRM, marks a significant step in PepsiCo's AI roadmap, making it one of the first major food and beverage companies to implement Agentforce at scale. The initiative aims to revolutionize field operations, redefine customer engagement, enhance customer support, and boost operational efficiency, allowing sales teams to concentrate on strategic growth and deeper retailer relationships.
PepsiCo's decision to deploy Agentforce signals a bold move towards an AI-first operational model. The platform is designed to manage key functions autonomously, providing a new standard for efficiency and customer interaction. By integrating AI agents, PepsiCo aims to free up its human workforce from routine tasks, allowing them to dedicate more time to complex problem-solving and relationship building.
"AI is reshaping our business in ways that were once unimaginable," said Ramon Laguarta, Chairman and CEO of PepsiCo. "This collaboration with Salesforce is another step toward a more connected and adaptive PepsiCo – deploying AI to unlock smarter and faster decision-making, fuel innovation, and power sustainable growth."
"We are excited to see PepsiCo, a company whose products are enjoyed over a billion times a day, at the forefront of the digital labor revolution with Agentforce," said Marc Benioff, Chair and CEO, Salesforce. "Ramon Laguarta and his team are reimagining how work gets done by uniting human expertise with the intelligence of our deeply unified platform. This is a powerful testament to how AI agents are delivering real value and fundamentally reshaping customer engagement at global scale."
This expanded collaboration will allow PepsiCo to streamline its go-to-market (GTM) and business-to-business (B2B) processes and elevate customer service through harmonized data and intelligent AI agents. Specifically, Salesforce will enable PepsiCo to:
"Embracing an AI-first world means reimagining an enterprise where humans and intelligent agents don't just coexist, they collaborate," said Athina Kanioura, Chief Strategy and Transformation Officer at PepsiCo. "With Agentforce, rich data is enabling better decision-making and efficiency across our organization, paving the way for a more resilient future-ready enterprise."
In addition to the Agentforce deployment, PepsiCo is also expanding its collaboration with Salesforce to further optimize operations. This includes the recent incorporation of a new Trade Promotion Management tool, which will enhance promotional effectiveness and optimize spending through improved data analytics, ultimately strengthening retail relationships.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
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