Parloa, a leading provider of agentic AI platforms for customer experience, has launched the Parloa Partner Program at its flagship partner event, WAVE Soundcheck. This pioneering initiative establishes a structured framework for services, business process outsourcing (BPO), and technology partners to collaborate in delivering enterprise-grade AI solutions that enhance customer engagement.
The Parloa Partner Program formalizes the company's partner-driven growth strategy, embedding its AI technology into broader solution portfolios. This enables partners to develop scalable offerings tailored to industries, while unlocking new revenue streams through collaborative deployments. For enterprises adopting agentic AI, the program ensures reliable, repeatable implementations that address common hurdles like system integration and safety.
Large organizations increasingly rely on partners for agentic AI in customer experience, facing complexities in design, global scaling, and interoperability. Parloa's program bridges these gaps with tailored enablement, incentives, and solutions that make deployments efficient and profitable. Partners gain tools to build AI offerings centered on customer journeys, leveraging the composable platform to enhance functionality and secure more deals.
The initiative includes a tiered structure with three levels for services and BPO partners, alongside a dedicated technology track, each offering escalating benefits and growth requirements. A central partner portal facilitates deal registration, pipeline management, and joint planning, while the Parloa Partner Academy delivers certifications in technical, sales, and project management skills. Additional elements like a searchable partner directory, a new global website, and a transparent benefits menu—covering business, enablement, delivery, and marketing—empower participants to scale effectively.
“Our Partner Program reimagines the capabilities of a sales channel to become a framework for collaboration,” said Dorothy Copeland, SVP of Partner Ecosystem at Parloa. “By formalizing our comprehensive approach, we are giving partners the tools and structure they need to scale Parloa’s agentic AI across industries and geographies, as well as the support to do it right.”
Early collaborations demonstrate the program's potential. “We’ve been leveraging Parloa’s AI platform to meet growing demand for flexible, voice-led customer service technologies,” said Ergon Dashi, SVP Digital Platforms at NTT. “Through our partnership, we’ve successfully closed joint deals that strengthened our market position.”
Ahmed Mahbrook, Head of Software Partners at Microsoft: "Enterprises are moving fast to embrace agentic AI, and success requires innovation and trust at scale. With Parloa’s platform powered by Microsoft Azure AI, we’re enabling organizations to harness secure, enterprise-grade AI agents that transform every customer interaction into a meaningful relationship. Together, we're redefining what's possible in deepening customer relationships."
“There are a lot of companies pitching agentic capabilities, especially in the customer service and support space,” says Hans Agnischock, Partner at Deloitte. “Parloa’s voice stands out, as they have the track record, impressive partner portfolio, and immediate, measurable results to prove they’re a leader in the market.”
Björn Burow, Partner at PwC Germany: “We are often being asked by our clients who is the right partner for bringing agentic solutions to their business, and the Parloa Partner Program is definitely one that stands out. The comprehensive integration of innovative technology, strategic training, and established trust is exactly what is required to shape successful channel partnerships. Our customers are highly impressed by Parloa’s AI agents, and we genuinely appreciate the inspiring and progressive collaboration with their team."
The Parloa Partner Program positions the company as a collaborative force in agentic AI for customer service, fostering ecosystems that drive innovation and value. By prioritizing structured support and proven integrations, it equips partners and enterprises to navigate AI transformation, ultimately enhancing customer satisfaction and loyalty across global markets.
Parloa is a leading agentic AI company transforming what’s possible in customer service. Parloa’s AI Agent Management Platform helps enterprises to build, deploy, and orchestrate highly-skilled AI agents that engage in natural conversations with every customer. Global brands trust Parloa to deliver exceptional experiences that are proven to increase satisfaction, deepen customer loyalty, and introduce new revenue opportunities. Parloa was founded in 2018 by Malte Kosub and Stefan Ostwald and today employs over 300 people in Berlin, Munich, and New York. For more information, visit https://www.parloa.com.
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