Omnisend, a leading email and SMS marketing platform for ecommerce brands, launched a suite of AI-powered tools designed to streamline email creation, personalization, and targeting. Announced in Charleston, S.C., the suite simplifies repetitive tasks, enabling marketers to deliver highly relevant messages with minimal effort, as detailed in a PRNewswire release.
Launch Date: June 26, 2025
Company: Omnisend, trusted by 125,000+ ecommerce businesses
Key Features: AI Segment Builder (beta), Subject Line & Preheader Generators, Direct Copywriting & AI Writer, Personalized Product Recommender
Benefits: Reduces email creation time, boosts engagement with hyper-personalized content
Integrations: Shopify, BigCommerce, WooCommerce, Wix, and 160+ platforms
Pricing: Free plan with 500 email sends/month; paid plans start at $16/month
Source: PRNewswire
Omnisend’s new suite leverages AI to enhance efficiency and personalization, addressing common pain points for ecommerce marketers. “AI should take the busywork out of marketing, not add to it,” said Žilvinas Lešinskas, Omnisend’s VP of Product. “We’re making advanced personalization and efficiency accessible to brands of any size.”
AI Segment Builder (Beta): Allows marketers to create precise audience segments using plain language, such as “customers who bought jeans last winter” or “subscribers who haven’t opened emails in three months.” This reduces segmentation time from minutes to seconds, enabling data-driven campaigns for small teams.
Subject Line & Preheader Generators: Crafts engaging subject lines and preheaders using performance data to increase open rates.
Direct Copywriting & AI Writer: Generates branded email content in multiple languages, incorporating a brand’s logo, colors, fonts, and tone of voice extracted from its website. The AI Writer suggests copy aligned with marketing best practices.
Personalized Product Recommender: Analyzes customer browsing and purchase history to suggest tailored products, available for automations and soon for regular campaigns. Integrates with Dynamic Content Personalization and Campaign Booster for enhanced relevance.
Omnisend’s 2025 research shows automated emails generate 37% of sales from just 2% of email volume, with abandoned cart, welcome, and browse abandonment emails driving 87% of automated orders. The suite’s hyper-personalization capabilities, like product recommendations based on user behavior, can increase conversions by up to 30%, according to industry benchmarks. The platform’s 150+ pre-made templates and 24/7 support further simplify campaign creation, earning a 4.6/5 rating on Capterra.
Trusted by over 125,000 ecommerce stores, Omnisend integrates seamlessly with platforms like Shopify, BigCommerce, and WooCommerce, offering 160+ pre-built integrations and flexible APIs. Its free plan includes 500 email sends/month, while paid plans start at $16/month, making it cost-effective compared to competitors like Klaviyo, with costs 35% lower on average.
Social sentiment on X reflects excitement for the launch, with posts praising the suite’s ability to eliminate “decision fatigue” by automating drafting, segmenting, and product assignments. @ecomchasedimond highlighted its role in overcoming execution bottlenecks, noting, “Most brands don’t need more ideas; they need help getting the work done.” @yojimmykim emphasized its speed, stating, “Speed to send = speed to revenue.”
The global email marketing market, valued at $10.7 billion in 2024, is projected to grow at a 13.7% CAGR through 2030, driven by demand for personalized, automated solutions. Omnisend’s suite aligns with this trend, addressing the challenge that only 21% of AI projects reach production by offering intuitive, ecommerce-focused tools. Its AI-driven features, like the Segment Builder and Product Recommender, empower small and midsize businesses to compete with larger brands, while its 87% cart abandonment recovery rate underscores its effectiveness.
For ecommerce brands seeking to boost engagement and sales, Omnisend’s AI suite offers a scalable, user-friendly solution.
Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their online businesses faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for brands of any size to sell more – all without the exaggerated cost.
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