At Adobe Summit, Omnicom announced a significant expansion of its long-standing global partnership with Adobe. The two companies are co-developing an enterprise-grade, industry-specialized AI Agentic Operating Model solution. By integrating Omnicom’s proprietary Omni platform and its agentic framework with Adobe’s marketing and creative technology stack, the partnership aims to enable full-scale orchestration across strategy, creative development, planning, and measurement for global brands.
Omnicom and Adobe are co-developing an AI Agentic Operating Model for enterprise scale.
The solution integrates Omnicom’s Omni platform with Adobe’s technology stack.
Key target verticals include Retail, Financial Services, Pharmaceuticals, and Automotive.
The model covers five core use cases, including end-to-end CX and creative workflows.
Omni’s privacy-first identity foundation includes 2.6 billion verified global IDs.
Omnicom is establishing a Center of Excellence to operationalize the managed service.
The partnership addresses a common market challenge where AI marketing tools remain disconnected and lack proper governance or vertical specialization. The Agentic Operating Model provides a unified, managed solution designed specifically for highly regulated and complex industries. Over the next 12 months, Omnicom will architect this solution to handle five core areas: end-to-end customer experience, omnichannel planning, total creative workflow, .com environments, and email. This component-based architecture allows for rapid deployment tailored to specific client needs.
Unlike standard point solutions, this offering is delivered as a managed service, reducing vendor fragmentation. It leverages Omni’s data layer, which is powered by Acxiom Real ID, to provide a privacy-first identity foundation. This data flows directly into Adobe Real-Time CDP, solving "cold-start" data challenges and providing a single source of truth from the initial brief to final activation. Omnicom’s Precision Marketing group will lead the design and build of these new agents, ensuring they meet the specific governance requirements of each industry vertical.
"This expanded partnership fundamentally changes what's possible for CMOs today," said Luke Taylor, CEO, Omnicom Precision Marketing. "We're not bolting AI onto existing workflows, we're building production-ready systems for our clients that handle the full marketing journey, from strategy through measurement. By combining Adobe's platform, Omni's unified data layer and agentic capabilities, and our vertical expertise, we're delivering an agentic operating model that enterprise teams can actually trust and scale."
By embedding Adobe technology at the core of its operations, Omnicom is accelerating the path from marketing strategy to production. The joint governance and strategic planning between the two firms ensure that the AI utilized is responsible, governed, and capable of moving rapidly from proof-of-concept to a distinct competitive advantage for global enterprises.
"Our clients don't want another AI vendor adding complexity to their operations. They want systems built for enterprise reality: governance at scale, vertical specialization, and the ability to move from brief to activation without multiple tool switches," said Paolo Yuvienco, Chief Technology Officer at Omnicom. "This co-innovation with Adobe lets us deliver exactly that."
Omnicom (NYSE:OMC) is the world's leading marketing and sales company, built for intelligent growth in the next era. Powered by Omni and its proprietary data and identity, Omnicom's Connected Capabilities unite the company's world–class agency brands, exceptional talent, and deep domain expertise across media, commerce, consulting, precision marketing, advertising, production, health, public relations, branding, and experiential to address clients' most critical growth priorities.
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