Nosto, the AI-powered commerce experience platform, has unveiled Huginn, its proprietary AI agent designed to revolutionize digital commerce for brands. Announced on October 8, 2025, Huginn integrates with Nosto's Commerce Experience Platform to automate workflows, surface growth opportunities, and deliver personalized customer interactions. Powered by Nosto's Large Intent Model—trained on billions of behavioral and transactional data points—Huginn enables brands to enhance LLM conversations across platforms, boosting click-through and conversion rates.
Commerce teams often grapple with fragmented tools, manual tasks, and underutilized tech stacks that slow growth. Huginn acts as the central brain, coordinating specialized AI agents to suggest and execute actions under brand supervision. This shift from reactive to proactive intelligence minimizes friction, allowing teams to focus on strategy while ensuring controlled, scalable personalization.
"Our AI-native DNA laid the foundation for what we're launching today: agentic intelligence for commerce. With Huginn, brands harness the latest AI to supercharge commerce experiences, achieving more with existing resources and making every customer interaction more relevant," says Jim Lofgren, CEO, Nosto.
Huginn delivers intuitive, actionable features to streamline operations:
The Large Intent Model extends beyond Nosto's platform, providing intent signals to LLM-based apps for improved recommendations and merchandising. Accessible through APIs and MCP services, it enhances conversational outputs across customer interfaces.
Huginn is available immediately for existing Nosto customers, with beta access and personalized demos for new users. Partners seeking Large Intent Model integration can contact partner@nosto.com. Serving over 1,500 brands in 100+ countries—including Kylie Cosmetics, O'Neill, New Era, Marc Jacobs, Belstaff, Dermalogica, FIGS, Todd Snyder, Douglas, Muji, Diane Von Furstenberg, Diptyque, and Tuckernuck—Nosto's platform drives revenue through real-time data enrichment and end-to-end experience management.
Huginn marks a pivotal evolution for Nosto, empowering brands to lead in commerce with agentic AI that bridges ideation to execution, fostering relevance and growth in a competitive landscape.
Nosto is the agentic Commerce Experience Platform (CXP) that gives brands intuitively designed tools and AI agents to increase their online revenue through end-to-end commerce experience management. With experience.AI™, Nosto's intelligence engine, brands can enrich and connect customer, product, and content data in real-time and make it actionable to personalize every step of the customer journey. With Huginn, the always-on AI commerce agent orchestrating a network of purpose-built agents, brands unlock new levels of productivity and relevancy, accelerating the path from ideation to execution and enhancing every customer interaction. Nosto supports intelligent commerce experiences for more than 1,500 brands in over 100 countries.
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