NinjaCat, the enterprise data and AI agents platform for marketing analytics, has joined the 4As Partner Program, granting over 600 member agencies access to its expertise in unifying marketing data, automating reporting, and responsibly adopting AI to drive client growth. This partnership equips agencies to navigate fragmented channels, rising expectations, and AI advancements with a trusted data foundation and agentic capabilities.
Agencies grapple with multichannel complexity and AI's rapid evolution. NinjaCat bridges insights to action via its data cloud and agentic layer, enabling AI-powered optimizations without replacing expertise. This integration fosters efficiency, turning data into competitive advantages.
“Agencies need to do more than just report on performance. They need to harness data as a competitive advantage," said Paul Deraval, CEO of NinjaCat. "NinjaCat was built to give agencies confidence in their data, clarity in their reporting, and the ability to adopt AI in ways that strengthen their expertise, not replace it. Partnering with the 4As allows us to equip more agencies with the tools they need to scale performance and deliver stronger client outcomes."
The collaboration debuts with tailored resources for 4As members, including agentic AI training, data unification best practices, and beta access to Marketing AGI pilots. This accelerates adoption amid 53% U.S. consumer GenAI use (Deloitte 2025), ensuring agencies lead in AI-driven marketing.
"We are thrilled to welcome NinjaCat as a 4As Partner," said Juan Carlos Suarez, EVP, 4As Member Engagement & Development. "AI and data-driven marketing are at the center of agency transformation. NinjaCat's proven expertise in unifying marketing data and delivering actionable intelligence will bring significant value to our members as they adapt and grow."
NinjaCat's entry into the 4As ecosystem reinforces its role in transforming analytics, powering $4B in media spend annually. As AI investments surge, this alliance positions agencies to deliver measurable ROI with confidence.
Explore NinjaCat's resources at www.ninjacat.io.
NinjaCat is the leading Enterprise Data & AI Agents Platform for Marketing, transforming how brands, agencies, and media companies harness data and AI to drive marketing performance. Through our enterprise-grade data cloud and agentic application layer, marketers can unify fragmented data and eliminate data silos, enabling AI-powered insights, automation, and decision-making at scale. Trusted by top marketing teams, NinjaCat powers over 150,000 automated reports monthly, monitoring $4 billion in media spend annually. Learn more at www.ninjacat.io.
The 4As was established in 1917 to promote, advance, and defend the interests of our member agencies, employees, and the advertising and marketing industries overall. We empower and equip our members to confidently navigate the ever-changing ecosystem of the agency world. We ensure they remain relevant, are positioned to compete, and have the resources to thrive and grow.
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