Market Logic Software, a leading provider of insights management solutions, announced the launch of DeepSights Agents on June 17, 2025, in Berlin. This AI-driven platform introduces Agentic AI for Insights, designed to streamline innovation and product development, particularly in Consumer-Packaged Goods (CPG) and Pharmaceuticals, by reducing innovation cycle times by over 50%.
DeepSights Agents launched to enhance market intelligence and innovation.
Two agent types: Always-on Consumer Trends Agents and On-demand Innovation Agents.
Embedded in DeepSights Innovation Studio with customizable workflows.
Targets CPG (10–20% revenue from new products) and Pharma (30% revenue).
General release in August 2025, applicable to Pharma, CPG, Retail, and Finance.
Promises to halve innovation cycle times through AI-human collaboration.
DeepSights Agents leverage Agentic AI to transform market intelligence, enabling enterprises to identify white space opportunities, refine ideas, and develop robust product concepts. Olaf Lenzmann, Chief Product and Innovation Officer, stated, “Agentic AI presents an opportunity to make sense of market signals 24 x 7 and accelerate innovation momentum.” The platform addresses the inefficiencies of manual processes, which have hindered brands in meeting revenue targets from new products—10–20% in CPG and up to 30% in Pharmaceuticals.
Consumer Trends Agents: Operate continuously to monitor and analyze market data, shifting from manual to automated, proactive insights collection.
Innovation Agents: Work on-demand within a human-AI collaborative framework to deliver complex projects faster, integrated into the DeepSights Innovation Studio, which offers customizable workflows and templates.
Richard Davies, founder of Alchemy-RX, noted, “DeepSights Agents enable a step-change in the volume of high-quality concepts brands bring into their innovation pipeline.”
In CPG and Pharmaceuticals, companies face pressure to innovate rapidly, yet manual processes have caused many to fall short of revenue goals. DeepSights Agents automate and accelerate these processes, potentially unlocking a $25 billion opportunity in CPG alone, as per Market Logic’s 2024 survey. The platform’s ability to integrate with existing systems and provide trusted insights positions it to drive growth in competitive markets.
DeepSights Agents build on Market Logic’s DeepSights platform, which combines structured and unstructured data analysis, including graphs and infographics, to deliver comprehensive insights. The Innovation Studio’s intuitive interface and pre-configured templates guide users through ideation to product development, ensuring scalability across industries like Retail and Financial Services.
The market intelligence software market, valued at $3 billion in 2024, is projected to grow at a 15% CAGR through 2030, driven by AI adoption. Competitors like NielsenIQ and Kantar focus on data aggregation, but Market Logic’s agentic approach offers a unique end-to-end solution. Posts on X highlight enthusiasm for DeepSights Agents, with users like @TechBit noting its potential to disrupt Pharma innovation, though some question integration costs.
Set for general release in August 2025, DeepSights Agents will be supported by Market Logic’s expert services for tailored integration. With clients like Unilever, Novartis, and Tesco, Market Logic is well-positioned to capture market share. Success will depend on seamless adoption and demonstrating ROI, particularly in Pharma, where digital investments are rising, as seen with platforms like PfizerForAll.
Market Logic’s DeepSights Agents, launched on June 17, 2025, mark a transformative leap in AI-driven innovation. By automating insights and accelerating product development, the platform empowers CPG and Pharma companies to stay ahead in competitive markets, redefining growth strategies with data-driven precision.
Market Logic is the leading SaaS provider of market intelligence and insights solutions. Our AI market insights platform, powered by our special purpose AI for Insights technology DeepSights, allows insights teams to equip business decisions makers with trusted insights at scale and speed. For more than 15 years, we've helped hundreds of consumer-focused brands across the globe to transform into insights-driven businesses. Market leaders such as Unilever, Vodafone, Bayer, and Tesco are driving innovation and making smarter market moves with the support of Market Logic.
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