Invideo, an AI video creation platform with over 50 million users worldwide, has launched its first-ever AI-generated brand anthem, created in collaboration with New York-based creative agency Gus and AI director Blair Vermette. This visually stunning film reimagines video production by blending human creativity with AI tools, setting a new standard for storytelling in the AI era.
Invideo launches its first AI-generated brand anthem, redefining video creation.
Collaborated with Gus and AI director Blair Vermette for a two-month project.
Film emphasizes human creativity leading AI for emotionally resonant storytelling.
Used Invideo’s platform alongside other AI tools for custom visuals and animation.
Focuses on empowering creators and brands to turn ideas into high-quality videos.
Highlights Invideo’s mission to simplify video creation for all skill levels.
Unlike typical AI campaigns that prioritize speed or novelty, Invideo’s brand anthem focuses on the human story behind creation. “This film is about the human story,” said Sanket Shah. “If we look around us, everything we see began with a single person who had an idea, and who acted on it. This video is the articulation of our beliefs at Invideo as we walk on the path of changing video creation forever.” The film, crafted over two months, leverages Invideo’s platform and other AI tools to deliver a visually rich narrative that resonates emotionally.
The project brought together Gus, a New York-based creative agency, and Blair Vermette, an experimental AI director. “This film is a great example of how production is being reimagined in the age of AI,” said Spencer LaVallee, co-founder and creative lead at Gus. “We approached AI not as a shortcut, but as part of a highly intentional creative process.” Vermette added, “This piece is the embodiment of how AI can elevate storytelling beyond the limits of traditional production. We embraced AI tools and followed an adaptive process, pushing the technology to ensure historical accuracy while bringing an inspiring narrative to life. It was both a creative and technical challenge, and the result is something truly original.”
Invideo’s platform enables users, from solo creators to businesses, to produce polished, high-quality videos without requiring advanced editing skills or equipment. Recent features like AI Twins and Conversational Creation have further streamlined content creation for brand stories, creative projects, and user-generated videos. The brand anthem showcases the potential of AI-driven video when paired with intentional craftsmanship, highlighting Invideo’s commitment to empowering ideas.
“This brand film reflects our point of view on the world and what we stand for,” Shah added. “Every person who uses Invideo has an idea, a vision to do something. Our customers have a desire to make something better, to change the world in the little ways that matter. And we love building tools for them. We believe that every idea should have the chance to become something powerful visually.” The anthem sets a benchmark for AI-assisted storytelling, proving that human creativity, amplified by AI, can produce impactful results.
Invideo’s brand anthem is a testament to the power of combining human vision with AI innovation, offering a glimpse into the future of video creation.
Invideo is a revolutionary AI video creation platform that enables people with all levels of skill to bring their ideas to life with speed and simplicity. Whether for those growing their brand or connecting with new audiences, Invideo makes it easier to create and communicate in a way that everyone understands.
Gus is an independent creative agency based in New York City’s Lower East Side. Focused on emotionally-driven storytelling for disruptor brands, Gus helps ideas stick by crafting bold, unexpected narratives for modern audiences. Learn more at gus.biz.
Blair Vermette is an experimental director and founder of AI creative studio Rabbithole. His work spans fashion, music, and commercial projects, pushing the boundaries of what’s possible with machine-generated storytelling. Learn more at thisisrabbithole.com.
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