Hypefy, an influencer marketing platform used by global brands, today announced the launch of six AI-powered features designed to simplify campaign management, reduce costs, and accelerate collaboration between brands and creators. This rollout follows Hypefy’s €1.75 million seed funding round in January 2025, led by Interactive Venture Partners and joined by Euroventures, Oktogon Ventures, InterCapital, and the family office of Thomas Peterffy, building on approximately €415,000 raised in prior rounds to fuel SaaS innovations in AdTech and influencer management platforms.
“We’ve heard consistently from brands and creators that they want to focus on strategy and creative work, not administration,” said Stjepan Zelic, CEO at Hypefy. “These tools handle time-consuming tasks so our users can spend more time on building authentic campaigns and less time on repetitive processes.”
The new AI Agent features address common challenges in influencer workflows, allowing teams to complete in minutes what previously required hours or days.
AI Campaign Builder transforms campaign brief creation into an interactive conversation, where brands describe goals and the AI generates complete briefs with creative directions, deliverables, and timelines in real-time.
Report Summary analyzes campaign performance data and provides clear, actionable insights immediately after campaigns conclude.
Content Review provides instant AI-powered analysis of creator submissions, summarizing content and highlighting differences between versions to streamline the approval process.
These tools integrate seamlessly into Hypefy's SaaS platform, enhancing AdTech capabilities for efficient IT-driven collaboration in influencer marketing across global brands.
Content Ideas offers swipeable campaign concepts personalized for creators, helping overcome creative blocks and aligning with trending formats. This feature is currently in phased release and will be available to all users by October.
External Collaborations (Flywheel) centralizes all brand partnerships in one dashboard with content calendars, approval workflows, and deadline tracking.
“One of the most difficult steps in campaign planning is turning an idea into a clear brief,” added Zelic. “With AI Campaign Builder, brands have a partner that helps turn rough ideas into structured plans, while creators gain tools that spark content ideas tailored to their campaigns.”
Unlike general AI tools, Hypefy’s new features are built specifically for influencer marketing workflows, supporting campaign creation, content review, reporting, and collaboration management.
The AI Campaign Builder, Report Summary, Content Review, and External Collaboration features will be available from early October, while Content Ideas will roll out to all users throughout October and November.
This targeted approach positions Hypefy as a leader in AI-enhanced AdTech SaaS, enabling scalable IT solutions for transparent, results-oriented influencer partnerships in competitive markets.
Hypefy's suite of AI features represents a leap forward in influencer marketing efficiency, empowering brands like NIVEA and Philips to execute high-impact campaigns with reduced overhead and heightened creativity. Backed by strategic funding, these innovations promise to redefine collaboration dynamics, driving measurable ROI through specialized SaaS tools that prioritize authentic, data-informed strategies.
Hypefy is an influencer marketing platform that connects brands with creators to deliver impactful campaigns. Serving clients such as NIVEA and Philips, Hypefy provides end-to-end solutions for campaign management, performance tracking, and collaboration. The company’s mission is to make influencer marketing more efficient, transparent, and results-driven through AI-powered technology.
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