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FADEL has announced its intent to partner with AWS Marketplace and leverage Agentic AI to enhance its cloud go-to-market strategy and deliver innovative, customer-centric solutions. This move, supported by Labra, aims to streamline access to FADEL's SaaS offerings and boost operational efficiency through intelligent automation.
FADEL, a global leader in AI-driven brand compliance and licensing software, has revealed plans to join AWS Marketplace as a partner while embracing Agentic AI. This initiative represents a key advancement in FADEL's cloud go-to-market and AI innovation efforts. By collaborating with Labra, a specialized Cloud GTM platform, FADEL is positioning itself to broaden its AWS footprint and integrate AWS Bedrock's Agentic AI capabilities, enabling more intelligent, responsive, and tailored solutions for customers in licensing and brand management.
The integration of AWS Bedrock Agentic AI allows FADEL to deploy adaptive agents that automate and optimize licensing and marketing processes, driving productivity and fostering innovation. "By utilizing AWS Marketplace and Agentic AI, we're giving customers faster, easier access to FADEL's SaaS solutions while unlocking the power of intelligent automation," said Tarek Fadel, Founder and CEO of FADEL. "AWS Bedrock Agentic AI enables us to deploy adaptive agents that streamline licensing and marketing operations, boosting productivity and innovation. Together with Labra, we're scaling this impact and leading the next era of AI-driven transformation." This approach ensures seamless transactions and enhanced efficiency for enterprise and mid-market buyers.
Labra's partnership with FADEL focuses on key areas: supporting AWS Marketplace readiness through technical, operational, and commercial guidance; facilitating Agentic AI adoption to streamline co-sell motions and generate new insights; and expanding FADEL's overall Cloud GTM strategy for efficient enterprise transactions. "FADEL's commitment to innovation aligns perfectly with Labra's mission," said Sridhar Adusumilli, CEO of Labra. "Through AWS Marketplace and Agentic AI, we're enabling them to transform how they transact, engage, and deliver insights to enterprise and mid-market buyers." These efforts will allow FADEL to reach new audiences via the AWS storefront and simplify procurement using existing AWS accounts.
FADEL's adoption of AWS Marketplace and Agentic AI underscores its dedication to transforming brand compliance and rights management, empowering clients across industries to achieve greater revenue and efficiency in an AI-enhanced ecosystem.
FADEL®, innovator of AI-driven brand compliance, rights management, and royalty billing software, has worked with some of the biggest names in media, life sciences, fast-moving consumer goods, publishing, high-tech, and advertising. By automating talent and content rights management across videos, photos, ads, music, products, and brands, and streamlining the processing of licensing royalties, FADEL's cloud-based solutions have empowered businesses to significantly maximize revenues and increase process efficiencies.
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