Clinch, the Agentic AI platform for omnichannel campaign orchestration, has appointed Tariq Hassan, former Chief Marketing and Customer Experience Officer of McDonald's, to its global Advisory Board. Hassan's addition brings over two decades of expertise in global marketing, communications, and brand leadership, enhancing Clinch's strategic guidance as demand for AI-powered advertising solutions intensifies.
Hassan's tenure at McDonald's involved steering high-stakes campaigns that blended digital innovation with consumer engagement, skills directly applicable to Clinch's mission of orchestrating omnichannel activations. His experience at Petco, where he drove brand evolution and IPO success, underscores his ability to align marketing with business growth—critical as AI reshapes buyer journeys.
"Tariq's unique perspective as a Fortune 500 CMO is helping to accelerate Clinch's growth and response to heightened demand," said Oz Etzioni, CEO and Co-founder at Clinch. "Global marketers are under immense pressure to deliver measurable results faster, while embracing the transformative potential of AI. Tariq's experience navigating these challenges at scale will be invaluable as we expand Clinch's Agentic AI platform to meet the real-world needs of modern brands."
Hassan's role arrives as CMOs prioritize AI for connected strategies. A Boston Consulting Group survey indicates 71% plan at least $10 million annually in generative AI over the next three years, signaling a shift from pilots to core operations. McKinsey reports 78% of organizations use AI in at least one function, with marketing leading adoption for personalization and efficiency.
This context amplifies Clinch's Flight Control platform, which unifies creative and media to unlock organizational value. Hassan's guidance will refine these capabilities, helping brands navigate AI's complexities while delivering faster, more impactful campaigns.
"I'm thrilled to join Clinch's Advisory Board at such a pivotal time for the industry," said Hassan. "Marketers everywhere are searching for more connected, insight-driven solutions that unify creative and media. Clinch's Flight Control platform, and Agentic AI vision speak directly to that need, and I look forward to helping guide the company as it continues its exponential growth and redefining what's possible in advertising."
Clinch's partnership with industry luminaries like Hassan reinforces its leadership in Agentic AI for advertising, enabling brands to orchestrate campaigns with unprecedented precision and scale. As AI investments surge, this move positions Clinch to drive the next era of marketing transformation.
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