Birdeye has unveiled its Social AI Publishing Agent, an innovative solution designed to empower hyperlocal brands on social media. Powered by BirdAI, including the newly launched Brand AI and Industry AI engines, this intelligent agent aims to fully automate the creation and scheduling of social content across multiple business locations, significantly reducing manual effort for marketing teams.
Traditional social media tools often leave marketers facing blank content calendars and scrambling to create and schedule posts. Birdeye's Social AI Publishing Agent addresses this challenge by proactively auto-generating and auto-scheduling weeks' worth of brand-aligned content across all locations. It leverages insights from successful posts, industry-specific content, competitor activity, and upcoming local holidays and events to populate social calendars efficiently.
The publishing agent offers flexible configuration options, allowing businesses to customize post frequency, themes, channel selection, and optimal posting times. Depending on organizational preferences, the agent can either present posts as drafts for review, send them for approval, or publish them autonomously, providing a tailored level of control.
At the core of the Social AI Publishing Agent are Brand AI and Industry AI. Brand AI ensures that every post aligns with the brand's unique voice, tone, compliance guidelines, and visual identity. Simultaneously, Industry AI tailors content to the specific nuances of each company's vertical, incorporating local trends and audience preferences. Together, these proprietary models enable the Social AI to generate and schedule content that is not only on-brand but also highly relevant and effective for the target audience.
"Brand AI and Industry AI set the foundation for AI that's brand compliant and rooted in industry knowledge. Now, our AI Agents will take over execution, starting with the Social Publishing Agent," said Anil Panguluri, SVP of Product at Birdeye. "CMOs and their teams can focus on strategy by stepping back from manual work by letting BirdAI run with it."
Birdeye's AI Agent empowers marketing teams to streamline operations by eliminating hours of manual planning, maintaining fresh and consistent social feeds across all locations, and scaling brand engagement without the need for increased headcount.
"The Publishing Agent takes the pressure off social planning," said Karen Meyer from 4G Electrician. "It fills our calendar with relevant, brand-friendly posts so we're never starting from scratch. It saves us hours each week and brings fresh ideas we wouldn't have thought of ourselves."
Birdeye is the #1 AI platform for Hyperlocal Marketing, purpose-built to drive real business outcomes, not just deliver software. Birdeye replaces fragmented marketing tools with coordinated AI agents that automate key workflows across reviews, listings, social media, surveys, and more.
Trusted by over 150,000 businesses, Birdeye helps brands grow their local presence, manage their reputation, and enhance customer experiences. Operating globally with teams in the U.S., U.K., Australia, and India, Birdeye is redefining how businesses win locally.
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