Birdeye, the leading marketing solution for multi-location brands, announced the launch of its Agentic Marketing Platform on September 9, 2025, during the View 2025 conference. Powered by proprietary Large Language Models (LLMs), the platform deploys over 10 autonomous AI agents to handle complex marketing tasks, transforming how businesses engage customers.
Birdeye launches Agentic Marketing Platform with 10+ AI agents.
Powered by proprietary LLMs and Outcome Framework for tailored automation.
Agents handle social media, reviews, listings, lead generation, and reporting.
Combines Brand AI and Industry AI for contextual, compliant performance.
Enables autonomous or supervised modes with brand-aligned workflows.
Aimed at multi-location brands to boost efficiency and customer trust.
The Agentic Marketing Platform introduces a new era of AI that acts autonomously rather than merely assisting. "Agentic AI is the future of marketing. We've built a platform where AI agents work autonomously, reasoning and acting just like skilled team members but at a scale and speed humans alone can't match," said Naveen Gupta, CEO at Birdeye. Built on Birdeye’s Outcome Framework, the platform allows businesses to customize agents to meet specific needs, ensuring speed, accuracy, and alignment with brand goals.
The platform includes a suite of AI agents designed for multi-location brands:
Social AI Agents: The Publishing Agent schedules brand-aligned content, while the Engagement Agent responds to comments and messages, understanding intent and urgency.
Review AI Agents: The Generation Agent optimizes review sourcing through A/B testing, and the Response Agent delivers on-brand replies, interpreting visual context and escalating sensitive cases.
Listings Optimization Agent: Recommends updates, identifies keyword opportunities, and ensures accurate listings across platforms.
Lead Gen Agents: Works with Contact Segmentation and Template Design Agents for dynamic, on-brand customer targeting.
Reporting Agent: Delivers tailored, chat-based insights by location, channel, or employee.
Custom Agents: Enables businesses to create unique AI workflows for specific needs.
These agents operate in autonomous or supervised modes, guided by precise prompts, brand guardrails, and workflows, replacing rigid software solutions with goal-driven automation.
The platform’s innovative approach has garnered attention. "Reasoning is a key capability of modern AI agents such as those powered by GPT-5. Birdeye is innovating with this new agentic foundation, bringing AI agents that don't just react, but think, explore, and deliver outcomes businesses can trust," said Sherwin Wu, Head of Engineering, OpenAI Platform. By combining Brand AI for personality and context with Industry AI for vertical expertise and compliance, the platform ensures relevant, compliant marketing outcomes.
Birdeye’s platform addresses the fragmented nature of marketing tools, offering a unified solution that automates workflows across reviews, listings, social media, and surveys. This enables multi-location brands to focus on creating customer value and building trust while AI handles repetitive tasks with unmatched efficiency. The platform’s scalability makes it ideal for businesses seeking to streamline operations and drive measurable results.
Birdeye’s Agentic Marketing Platform sets a new standard for AI-driven marketing, empowering businesses with autonomous agents that deliver precision and scalability. By freeing human resources for strategic priorities, Birdeye helps brands strengthen customer relationships and achieve sustainable growth.
Birdeye is the leading agentic marketing platform for multi-location brands, where AI Agents, powered by custom LLMs, drive real business outcomes. Birdeye replaces fragmented marketing tools with coordinated AI agents that automate workflows across reviews, listings, social media, surveys, and more.
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