Apivia Courtage, part of AEMA Group, one of the world’s largest mutual and cooperative insurers, has partnered with SoundHound AI, Inc. to deploy the Amelia 7 AI agent platform in its contact centers, announced on October 8, 2025. This initiative, part of Apivia’s digital transformation, leverages agentic AI to enable seamless self-service, handling complex tasks like identity verification, contract inquiries, and financial calculations. Building on a partnership since 2023 that achieved a 20% productivity increase, Amelia 7’s advanced capabilities aim to further enhance customer service while freeing human agents for high-value tasks. Apivia will showcase a pilot demo at the Reavie conference in Cannes, France, from October 8–10, 2025.
Since 2023, SoundHound’s Amelia platform has handled thousands of calls for Apivia Courtage, addressing medical expense reimbursements and insurance guarantee inquiries, reducing human agent workload by nearly 20%. The new Amelia 7 platform, one of the first truly agentic AI systems, enhances this with reasoning and multi-intent capabilities, allowing customers to self-serve complex tasks without escalation. Key functions include:
Apivia rigorously evaluated Amelia 7’s LLM-powered AI against strict benchmarks, confirming its readiness for customer-facing operations. The platform’s Agentic+ framework blends LLM reasoning with deterministic workflows, ensuring reliability in regulated insurance tasks while allowing human escalation for complex cases. Its multi-channel support (voice, chat, text) leverages SoundHound’s low-latency speech recognition for natural, accurate interactions.
“Thanks to Amelia 7 Agentic AI, we are deploying a multi-service platform to ensure our clients have seamless and innovative experiences,” said Emmanuelle Nguyen, CEO of Apivia Courtage. “At the same time, we are empowering our teams to focus on their expertise and create added value.”
Apivia’s adoption positions it as a pioneer in the insurance sector, with the pilot demo at Reavie (October 8–10, 2025) showcasing its potential to industry leaders. Gérald Audenis, Head of Operations, Europe at SoundHound AI, noted, “The insurance industry as a whole really stands to benefit from this wave of innovation and platforms like Amelia 7 that drive value for businesses while delivering a faster, more efficient service to their customers.”
This deployment aligns with SoundHound’s broader growth strategy, including its $60 million acquisition of Interactions to bolster conversational AI and partnerships with Red Lobster and Primary Health Solutions for AI-driven ordering and patient engagement. These moves have driven a 289% stock return over the past year, though the current market valuation exceeds InvestingPro’s Fair Value estimate, suggesting caution for investors. Refer to the finance card above for SOUN’s performance metrics, including a current price of $19.543 and a year-high of $24.98.
While the 20% productivity gain and handling of over 100,000 calls in 2024 demonstrate Amelia’s reliability, risks include LLM accuracy under high-volume live conditions, potential customer concerns about reduced human interaction, and integration challenges in regulated environments. Apivia’s benchmarking mitigates some concerns, but pilot outcomes—particularly error rates and escalation frequency—will be critical over the next 3–6 months.
SoundHound’s Amelia 7 sets a new standard for agentic AI in insurance, enabling Apivia Courtage to streamline operations and enhance customer experiences while positioning both companies at the forefront of AI-driven innovation.
SoundHound AI is a global leader in voice and conversational AI, powering solutions across retail, financial services, healthcare, automotive, and restaurants. Its products, including Smart Answering, Smart Ordering, Dynamic Drive-Thru, and the Amelia Platform, leverage proprietary technology for top-tier speed and accuracy in multiple languages, processing billions of interactions annually.
Apivia Courtage, part of AEMA Group, serves 11 million policyholders and works with over 3,900 brokers in France, generating €15.6 billion in revenue. It specializes in personalized insurance solutions, leveraging AI to enhance customer service and operational efficiency.
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