NinjaCat, an AI-enabled data and analytics platform for marketing, announced a strategic partnership with Anthrologic, a leader in AI agent deployment, to deliver advanced agentic AI solutions tailored for Fortune 500 marketing teams. This collaboration aims to streamline operations, optimize ad spend, and provide actionable insights for large-scale enterprises navigating complex marketing ecosystems.
Announced May 8, 2025, by NinjaCat and Anthrologic in New York.
Targets Fortune 500 marketers with agentic AI for operational efficiency.
Integrates NinjaCat’s data cloud with Anthrologic’s AI expertise.
Automates routine tasks and enhances strategic decision-making.
Builds on NinjaCat’s prior success with Cox Media Group’s AI agents.
Aligns with 2025 trend of AI-driven marketing transformation.
The partnership, detailed in a May 8, 2025, press release, addresses the growing need for AI solutions that match the scale and complexity of Fortune 500 marketing operations. As smaller businesses rapidly adopt AI, global enterprises require tailored tools to stay competitive. “Partnering with Anthrologic allows us to extend our AI capabilities to meet the unique needs of Fortune 500 companies,” said Paul Deraval, CEO of NinjaCat. The collaboration combines Anthrologic’s expertise in data modernization and AI strategy with NinjaCat’s enterprise-grade data cloud platform, delivering AI agents that automate high-volume tasks and provide strategic insights.
Tyler Pietz, CEO of Anthrologic, emphasized the partnership’s impact: “By combining our expertise, we can now deliver AI agents that not only automate tasks but also provide strategic insights, enabling marketers to drive growth and efficiency.” This builds on Anthrologic’s January 2025 launch, which focused on modernizing marketing ecosystems for brands like Anthropologie.
Unlike traditional automation, agentic AI operates autonomously, executing multi-step tasks with minimal human input through continuous perception-planning-action loops. NinjaCat’s AI agents, enhanced by Anthrologic’s deployment expertise, offer:
Task Automation: Streamlines routine tasks like ad auditing, campaign monitoring, and keyword management.
Ad Spend Optimization: Agents like Negative Keyword Nancy eliminate wasteful PPC keywords, boosting efficiency.
Actionable Insights: Delivers real-time analytics for faster, data-driven decisions.
Seamless Integration: Plugs into existing enterprise data ecosystems for rapid deployment.
Privacy and Security: Operates within a closed system, ensuring compliance and data protection.
These capabilities build on NinjaCat’s proven success with Cox Media Group, where agents like CM 360 Pixie reduced monitoring time from hours to 10 minutes daily, improving campaign performance and client satisfaction.
The partnership aligns with 2025’s surge in agentic AI adoption, with 48% of enterprises exploring these solutions for competitive advantage. NinjaCat’s March 2025 survey revealed 91% of marketing agencies actively use AI, with 90% seeing productivity gains and 89% planning increased investment. Gartner predicts agentic AI will dominate tech trends in 2025, moving beyond chatbots to autonomous task execution.
Competitors like Yarnit and HubSpot Breeze also leverage agentic AI, but NinjaCat and Anthrologic’s focus on Fortune 500 complexity—integrating with extensive data ecosystems and addressing enterprise-scale challenges—sets them apart. The partnership’s emphasis on strategic insights over mere automation echoes industry calls for AI to enhance, not replace, human creativity, as noted by experts like Jacco van der Kooij.
Anthropologie, an Anthrologic client, reported sharper insights and greater confidence in AI-driven marketing within months, signaling early success. Posts on X reflect enthusiasm for the partnership, with users highlighting its potential to transform enterprise marketing, though some express skepticism about implementation costs.
As marketing data volumes grow, human teams struggle to keep pace without automation. NinjaCat and Anthrologic’s solution positions Fortune 500 marketers to act faster and smarter, potentially reshaping operational efficiency and ROI. With NinjaCat monitoring $4 billion in annual media spend and powering 150,000 monthly reports, this partnership could redefine AI’s role in large-scale marketing.
NinjaCat is the leading Enterprise Data & AI Platform for Marketing, transforming how brands, agencies, and media companies harness data and AI to drive marketing performance. Through our enterprise-grade data cloud, marketers can unify fragmented data and eliminate data silos, enabling AI-powered insights, automation, and decision-making at scale. Trusted by top marketing teams, NinjaCat powers over 150,000 automated reports monthly, monitoring $4 billion in media spend annually. Learn more at www.ninjacat.io.
Anthrologic is a team of seasoned marketing and data experts on a mission to help global brands unlock the true potential of AI. They blend deep operational know-how with cutting-edge AI strategies to deliver real solutions that modernize data, humanize technology, and revolutionize marketing for the AI era.
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