accesso Technology Group, a global leader in technology solutions for the leisure and entertainment markets, has announced the acquisition of Dexibit Limited. Dexibit is recognized as the only AI and analytics platform purpose-built specifically for visitor attractions. This strategic move marks the launch of accesso Intelligence, a new AI-powered capability designed to help venue operators consolidate disconnected data and transform complex insights into immediate operational actions.
Strategic Acquisition: accesso acquires Dexibit to integrate specialized AI and analytics into its global technology suite.
New Capability: Launch of accesso Intelligence, a cross-platform AI layer that unifies data from ticketing, retail, and third-party systems.
Conversational AI: Operators can use a natural language interface to query business performance and receive actionable answers instantly.
Broad Integration: The platform connects over 100 different systems, including weather, local events, and visitor reviews.
Market Reach: Dexibit currently serves prestigious cultural institutions, including leading museums and world-renowned aquariums.
Advanced Forecasting: Provides machine learning-driven forecasts and unified benchmarks to drive strategic and operational decisions.
Modern venue operators often struggle with data silos where information sits in disconnected systems, making it difficult to meet rising guest expectations. accesso Intelligence addresses this by creating a single intelligence layer. This layer does not just focus on accesso’s proprietary solutions but also integrates the third-party tools that operators rely on daily. By bringing together data from eCommerce, food and beverage, and guest feedback, the platform provides a comprehensive view of the entire business landscape.
The primary goal of this acquisition is to close the gap between having information and making an informed decision. Rather than manually analyzing spreadsheets, an operations manager can interact with the conversational AI to identify why specific days underperformed or how to optimize virtual queuing. These insights can then be fed directly back into ticketing and retail systems to implement changes in real time. This approach moves beyond incremental AI features by providing an intelligence layer that strengthens the entire ecosystem.
"Putting operators first is at the core of what we do by helping them optimize their business, and AI is now becoming an important part of how we deliver on that," said Steve Brown, CEO at accesso. "With Accesso intelligence, we are bringing together data across all the systems they use, including Accesso solutions, to create a more complete and connected view of their operation. We are delighted to welcome the Dexibit team to Accesso as we deliver on this vision."
Angie Judge, CEO of Dexibit, added: "I am incredibly proud that Dexibit is joining Accesso, whose unparalleled global reach spans the world's most iconic attractions. As we got to know the team, it genuinely felt like home. Together we can build something genuinely transformative for the industry, combining intelligence and execution to help venue operators move faster with insightful decisions in an increasingly complex landscape."
accesso is the leading global provider of patented and award-winning technology solutions that redefine the guest experience. accesso provides connected ticketing and eCommerce, virtual queuing, restaurant and retail point of sale, distribution, mobile apps, experience management and analytics solutions for more than 1,100 venues worldwide. Its technology helps operators streamline operations, increase revenue and improve the guest journey. accesso delivers a high volume of product enhancements year-round and continuously invests in R&D to help venues and operators adapt to evolving guest needs. accesso is a public company, listed on AIM: a market operated by the London Stock Exchange. Learn more at accesso.com or follow accesso on X (Twitter), LinkedIn and Facebook.
Dexibit is the purpose-built data and AI platform for visitor attractions, connecting industry operating systems alongside external data and unique Dexibit benchmarks to give attractions a complete unified picture of their visitor experience and venue operation, powering strategic and operational decisions. Dexibit includes data experience, data management, conversational insight, machine learning forecasts and generative voice of the visitor.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.