Member Loyalty Group (MLG), a leading provider of member experience analytics and strategic support exclusively for credit unions, has selected William Mills Agency as its public relations and marketing partner. The collaboration aims to amplify MLG’s visibility, highlight client success stories, and reinforce its position as a trusted advisor in the credit union industry.
Member Loyalty Group empowers credit unions to better understand and serve their members by transforming feedback into measurable improvements across channels. Through analytics, peer benchmarks, and ongoing strategic support, MLG helps credit unions identify friction points, strengthen engagement, and drive sustainable growth.
William Mills Agency, North America’s leading fintech public relations and marketing firm, supports MLG’s objectives with targeted media relations, thought leadership, digital amplification, and industry storytelling that resonate within the credit union community.
“Member Loyalty Group has built a strong reputation for helping credit unions better understand and serve their members,” said William Mills, CEO of William Mills Agency. “The firm brings deep expertise in member experience and analytics, and we look forward to supporting its continued presence and leadership in the credit union market.”
Michelle Bloedorn, CEO of Member Loyalty Group, highlighted the strategic fit: “William Mills Agency understands the credit union movement and the collaborative principles that guide it. Their industry knowledge and strategic approach make them a strong partner as we continue to serve credit unions across the country.”
About Member Loyalty Group
Member Loyalty Group is the trusted partner for credit unions seeking to elevate member experience, build loyalty and drive growth. MLG empowers credit unions to strengthen engagement through member feedback, integrated analytics, exclusive peer benchmarks and ongoing support.
About William Mills Agency
William Mills Agency is North America’s leading fintech public relations and marketing firm. The agency has established its reputation through the successful execution of media relations, marketing services and crisis communications programs. The company serves clients ranging in size from small start-ups to large, publicly traded companies.
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