Rollick, a leading provider of digital retailing and customer engagement solutions for powersports, RV, marine, and industrial equipment industries, has launched the Rollick AI Assistant. This conversational AI tool embeds directly on OEM websites to engage shoppers in real time, answer product questions, search dealer inventory, and guide them toward meaningful actions such as lead handoffs or pre-qualification for financing—all while adhering to strict brand governance and compliance standards.
Shoppers in high-consideration categories like powersports, RVs, and marine equipment expect fast, personalized online experiences, yet many OEM websites struggle to provide detailed answers, guide complex decisions, or capture intent before disengagement. The Rollick AI Assistant bridges this gap by enabling proactive, context-aware support that keeps shoppers engaged and moves them toward purchase readiness. Unlike generic solutions trained on public data, Rollick’s assistant draws from proprietary, industry-specific intelligence to deliver accurate, brand-aligned responses that drive higher-quality leads for dealer networks.
When conversations indicate strong purchase intent, the assistant seamlessly transitions to RollickEngage for digital retailing tools or initiates financing pre-qualification. Lead handoffs include complete context, allowing brand advisors and dealers to continue efficiently. This creates a consistent, frictionless experience from discovery to action, while giving OEMs greater control over digital touchpoints and improving conversion potential across their distributed sales ecosystem.
Rollick is a technology company that provides software to manufacturers and dealerships in powersports, RV, marine, and industrial/commercial industries. Utilized by over 150 OEMs and more than 4,000 dealers, Rollick's SaaS solutions encompass enterprise lead management, digital retailing, post-sale customer experience, and marketing automation. In addition, the company has rapidly built its outdoor recreational vehicle buying marketplace, branded for Sam's Club, U.S. Bank, PerkSpot, major insurance providers, employees at more than 2,000 top U.S. companies, military members, veterans, and first responders. Rollick was founded in 2017 and is based in Austin, TX, backed by several venture investment firms, including Silverton Partners and LiveOak Venture Partners.
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