Personize today announced the launch of its Generative Personalization Engine (GPE), a breakthrough new category of AI software that delivers true 1:1 personalization at scale. Built natively inside HubSpot, Personize empowers sales and marketing teams to research, reason, and write across thousands of prospects instantly, driving smarter engagement, higher conversions, and accelerated revenue growth.
Unlike traditional AI tools that only generate generic content, a Generative Personalization Engine doesn't stop at writing. Personize combines AI-powered agents with CortexUCM, the industry's first Unified Customer Memory, to continuously learn from every customer interaction and apply that intelligence across all channels, from email and LinkedIn to landing pages and sales calls. The result is outreach that feels genuinely relevant, contextual, and human, at a scale previously thought impossible.
"Generative AI gave us the ability to automate content. But Generative Personalization is the leap that actually transforms sales and marketing," said Hamed Taheri, CEO & Founder of Personize. "By introducing the Generative Personalization Engine, we're giving teams an intelligent customer memory and the ability to activate it instantly across campaigns. It's the missing piece that makes personalization at scale real, automatic, and revenue-generating."
Another major innovation is the Personize AI ContentProducer feature, which expands personalization beyond email and outbound by generating fully researched, SEO- and AI-optimized blog posts, articles, and thought-leadership content automatically. With AI ContentProducer, marketing teams can turn hundreds of topics into publish-ready content tailored to specific audiences, industries, and buyer stages, accelerating inbound programs while ensuring every asset reflects the same personalized intelligence that powers sales outreach.
"With Personize we scaled high-quality, on-brand content across thousands of pages and grew our organic SEO by more than 50 percent." — Sean Mahon, CEO of ASAP Marketplace
Personize's capabilities include CortexUCM for a living memory that connects every interaction across sales, marketing, and customer experience. The AI Studio allows building, testing, and deploying AI agents inside HubSpot without code. The AI Researcher autonomously analyzes CRM and web data for deep prospect insights, while the AI Writer generates tailored emails, LinkedIn messages, call scripts, and landing pages in seconds. AI Properties embed live insights into HubSpot fields for real-time automation, and the AI AgentCatalog provides reusable agents to extend functionality instantly.
"As CEO, one of my biggest strategic challenges was scaling organic growth in a way that balanced quality, cost, and speed. We needed a solution that could deliver thousands of pages of high-quality, on-brand content while also making our SEO strategy economically viable," said Sean Mahon, CEO of ASAP Marketplace. "Personize was the breakthrough we were missing. With its Generative Personalization Engine, we were able to grow our organic SEO by more than 50 percent, while maintaining the voice and standards of our best copywriters."
Early adopters are validating the power of Personize, with availability starting September 22, 2025. The Founders Club, limited to the first 25 members, provides exclusive benefits and early access—apply at www.personize.ai/founders-club.
Personize redefines how teams leverage CRM data for measurable growth, creating meaningful customer experiences through intelligent, scalable personalization.
Personize is the Generative Personalization Engine (GPE) built natively inside HubSpot, empowering teams to deliver true 1:1 personalization at scale. By combining deep customer memory with multi-agent AI, Personize helps businesses increase engagement, accelerate revenue, and create more meaningful customer experiences. Designed for marketing, sales, and GTM innovators, Personize turns CRM data into smarter actions and measurable growth. Learn more at www.personize.ai
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