Brandwatch, a global leader in consumer intelligence, has announced a significant expansion of its data content and a new wave of AI-powered innovation. Central to this evolution is Iris AI, an advanced intelligence layer embedded throughout the Brandwatch suite, designed to fundamentally change how marketers and communicators discover, interpret, and act on consumer insights by transforming billions of data points into clear, actionable intelligence.
Brandwatch launches Iris AI, an intelligence layer to power its entire consumer intelligence suite.
New features include "Ask Iris," a quick AI chat assistant for natural-language data queries.
The AI Query Writer automates the creation of complex Boolean queries from simple prompts.
AI Dashboards automatically generate narrative summaries to explain key insights and trends.
Data coverage expands to include Threads, TikTok, LinkedIn, YouTube, and 70,000+ podcasts.
The updates aim to enhance workflow efficiency, automation, and contextual understanding.
Iris AI serves as the core intelligence engine for the Brandwatch platform, leveraging industry-leading technology and proprietary models built on one of the largest and most trusted data sets in the industry. This foundation, which spans real-time and historical social and traditional media, allows Iris AI to reveal the "why" behind consumer trends. The latest updates make data exploration more conversational and intuitive, enhancing human expertise with transparency and control while automating complex analytical tasks.
The new release introduces several groundbreaking features that streamline the insight-generation process. The "Ask Iris" chat assistant allows users to ask natural-language questions and receive instant, data-driven answers without building a query or dashboard. The AI Query Writer simplifies a traditionally complex task by creating complete Boolean queries from scratch. Furthermore, AI Dashboards automatically summarize insights and provide narrative explanations, while expanded data coverage now incorporates critical channels like Threads, TikTok, and LinkedIn, along with transcript analysis from thousands of podcasts.
These innovations position Brandwatch at the forefront of AI-powered market research. Jim Daxner, Chief Product Officer at Cision, highlighted the strategic direction, stating, "Iris AI is becoming a true digital partner for marketers — one that explains, guides, and accelerates how teams work. By combining advanced AI tools with Brandwatch's data and analytics expertise, we're enabling our customers to act faster, see further, and make smarter decisions." With plans to further evolve Iris AI in 2026 through expanded data sources and smarter video analysis, Brandwatch is reinforcing its commitment to providing a comprehensive and intuitive platform for the world's most innovative companies to understand their audiences.
Brandwatch is the leading social media management and consumer intelligence suite, empowering brands to see and be seen, understand and be understood, by the audiences that matter most. Trusted by half of the Forbes 100, Brandwatch equips the world's most innovative companies with AI-powered insights and tools to seize opportunities, strengthen engagement, and accelerate growth.
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