B2B Marketing has officially announced the next cohort for its AI-Powered ABM (Account-Based Marketing) training course. Running throughout October 2026, the program is specifically designed to help marketers transition from using AI for basic content generation to integrating it as a strategic engine for high-precision, personalized marketing. Led by industry experts Orla Murphy (Founder of mavenB2B) and Jake Bird (Founder of JI Marketing), the course aims to bridge the significant skills gap in the industry, where 70% of marketers reportedly receive no formal AI training.
Course Dates: October 6, 13, 20, and 27, 2026.
Time: 9:00 AM – 11:00 AM EST.
Target Audience: B2B marketers seeking to advance past surface-level AI outputs (ChatGPT, Copilot) into strategic ABM application.
Format: Four virtual modules via Zoom, featuring live demos and hands-on exercises.
Outcome: Participants receive a tested methodology, a reusable prompt library, and a completed intelligence pack for a top-tier account.
Primary Challenge: Addressing the "faster, not better" output problem by providing strategic clarity before AI execution.
The core philosophy of the course is that AI cannot fix a broken strategy; it can only accelerate it. Orla Murphy emphasizes that without a clear Ideal Customer Profile (ICP) or a strong value proposition, AI simply generates "vague" content at a higher velocity. The training focuses on a "Practical Methodology" that turns AI into a genuine day-to-day productivity and intelligence tool rather than a novelty.
The program is structured as a progressive build, moving from foundational strategy to cross-channel execution:
| Week | Focus Area | Key Learning Objectives |
| Week 1 | Foundations | Building the AI toolkit, refining ICPs, and account prioritization. |
| Week 2 | Account Intel | Transitioning from basic prompts to structured prompting for deep intelligence. |
| Week 3 | Buying Groups | Mapping stakeholder priorities and testing value-proposition fit with AI. |
| Week 4 | Personalization | Creating content that resonates across different stakeholders and channels. |
Closing the AI Skills Gap
With 50% of B2B marketers recognizing a lack of internal AI proficiency, this small-cohort, interactive format is designed to provide the formal training necessary for modern growth teams. By focusing on account intelligence and stakeholder mapping, the course ensures that AI-driven ABM remains rooted in human-centric strategy while leveraging machine-scale efficiency.
About mavenB2B and JI Marketing
Orla Murphy and Jake Bird are recognized leaders in the B2B space, specializing in the intersection of traditional marketing excellence and modern technological integration. Their combined expertise provides a roadmap for organizations looking to operationalize AI across complex sales cycles.
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