AdPrompt.ai, an AI-powered marketing platform built for small and local businesses, today announced the deployment of key agentic capabilities from its intelligence suite to the x402 marketplace. Running on Base (Coinbase’s Layer 2 network), the integration uses the x402 payment standard to allow users to pay micro-fees per API call for high-value marketing functions, making professional-grade tools accessible without monthly commitments or setup friction.
AdPrompt’s intelligence layer orchestrates multiple specialized AI agents that collaborate to automate the full marketing workflow—from brand understanding to creative production to strategic planning and performance insights. By deploying these agents on x402, the platform removes traditional barriers (subscriptions, contracts, complex billing) and replaces them with natural, usage-based access.
Erik Reppel, Head of Engineering at Coinbase Developer Platform and founder of x402, commented: “AdPrompt shows how x402 can make advanced marketing tools available on demand. By running on Base, agents can make fast, low-cost payments feel seamless in the background so business owners can just focus on getting results.”
Ken Brook, Founder and CEO of AdPrompt, added: “As the advertising industry rapidly becomes ‘agentic’, the tools around it must become agentic too. Unlike legacy systems, agentic systems work continuously with a seamless user experience: discovering opportunities, generating creatives, testing variations, optimizing spend, and reacting in near real time. x402 brings a missing piece to the internet: a way to attach payments directly to an API call. Instead of requiring subscriptions, contracts, billing accounts, and complicated onboarding flows, x402 turns access into something much more natural: pay only for what you use, when you use it.”
This model enables everything from solo entrepreneurs running occasional brand scans or creative tests to autonomous marketing systems executing thousands of paid calls daily—all with minimal friction and predictable economics.
AdPrompt.ai is an AI-powered marketing platform designed for small and local businesses. Its intelligence suite of specialized agents automates brand analysis, on-brand creative production, multi-channel campaign planning, and performance optimization—helping owners drive awareness and sales in hyper-local markets without needing deep marketing expertise.
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