Listen Labs, an AI-first customer research platform, has secured $69 million in Series B funding led by Ribbit Capital, with participation from Evantic and existing investors Sequoia Capital, Conviction, and Pear VC, bringing total equity funding to $100 million.
Quick Intel
Listen Labs is redefining customer research by replacing slow, traditional methods with an AI-driven approach that delivers fast, deep, and actionable insights at scale. Its AI interviewer engages participants in natural conversations, accessing a global panel of 30 million pre-qualified individuals to reach targeted audiences quickly and cost-effectively.
How Listen Works Teams launch research projects on virtually any topic—from ad creative and messaging to product concepts, usability tests, and brand perception. The AI conducts interviews that mimic skilled human moderators, capturing nuanced responses across languages and regions. Listen then synthesizes conversations into structured deliverables, including comprehensive reports, key theme summaries, video highlight reels, and ready-to-present decks. Over time, the platform builds a queryable repository of customer interviews that functions as an always-on knowledge base.
Real-World Business Impact Listen empowers teams to address high-stakes questions with speed and precision. A leading AI lab reduced churn by interviewing former users and acting on their feedback. A global tech company identified market-specific usage differences across 10 countries, enabling targeted marketing adjustments. A major retailer redesigned children's shorts after insights from hundreds of kid interviews, resulting in a top-selling new line. Consumer packaged goods brands test creative assets to optimize messaging ROI, while product teams analyze screen recordings of Figma prototypes and live products to drive usability improvements. Growth investors conduct customer diligence for high-conviction decisions, and brands monitor perception shifts over time.
"Surveys often miss the outliers, and at Sweetgreen, understanding outliers helps unlock some of our best ideas. Listen has transformed how we approach customer research, revealing core insights such as our guests' struggle to get enough protein in their daily meals. That insight has inspired us to create more protein-forward menu options, like the Protein Bowl, and continues to guide how we test future offerings." - Jonathan Neman, CEO, Sweetgreen
"Listen has transformed how I do customer discovery. It gives us real time access to customer voice at a scale and depth traditional research can't touch. What once took six to eight weeks now happens in days, and the insights come directly in customers' own words: richer, more diverse, and far more actionable. It's become a true force multiplier for product and growth teams." - Romani Patel, Director, Data Science, Microsoft
"With Listen, we went from talking to a few dozen local customers to hundreds of people across the country – in under three hours. That speed and reach means every launch, every price point, every message is better informed and performs better." - Chris Hoyle, CMO, Simple Modern
Rapid Growth and Market Traction Since launching nine months ago, Listen has achieved 15x annualized revenue growth to reach eight-figure run rate, interviewed over one million people, and onboarded hundreds of enterprise customers ranging from Fortune 100 companies to fast-growing startups. The $69 million Series B will fuel continued platform development and expansion to meet surging demand for AI-powered, customer-obsessed decision-making.
"When you obsess over customers, everything else follows," said Alfred Wahlforss, co-founder and CEO of Listen Labs. "Teams that use Listen bring the customer into every decision, from marketing to product, and when the customer is delighted, everyone is."
About Listen Labs
Listen Labs is an AI-first customer research platform that enables teams to quickly and deeply understand what people think about products, messaging, ads, and more. With access to 30 million pre-qualified participants and an AI interviewer that conducts natural conversations, Listen turns interviews into actionable reports, themes, highlight reels, decks, and a searchable customer knowledge base. The company serves hundreds of enterprises worldwide and has raised $100 million in total equity financing.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.