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Varicent, a leader in AI-powered revenue orchestration and sales performance management, today announced the appointment of Doug Robinson to its Board of Directors. Robinson, who served as Co-President at Workday for 15 years, joins at a pivotal time as Varicent advances its AI-native platform that unifies planning, incentives, and performance management into a single, connected system for modern revenue teams.
Robinson’s extensive career spans more than three decades in enterprise software, including ERP, HCM, SCM, and CRM. At Workday, he played a central role in scaling the company from $25 million to $8.9 billion in annual revenue, building one of the industry’s most disciplined global go-to-market organizations while guiding successful expansion into new markets and industries.
Robinson’s appointment strengthens Varicent’s leadership as enterprises increasingly demand connected, intelligent systems to manage complex revenue operations at scale. Varicent’s platform leverages AI to improve quota setting, incentive design, performance tracking, and forecasting—replacing disconnected tools with a unified, data-driven approach.
“Doug has helped build one of the most disciplined enterprise go-to-market organizations in the industry,” said Marc Altshuller, CEO of Varicent. “As companies rethink how revenue is planned, measured, and operated, the systems behind those decisions need to evolve as well. We’re using AI to improve how quotas are set, how incentives are structured, and how performance is managed across complex organizations. Doug understands what it takes to scale those systems globally, and his perspective will be invaluable as we continue building the category.”
“After stepping away from a full-time operating role, I was deliberate about where I wanted to invest my time,” said Robinson. “Three things mattered: product, investors, and people. Varicent has built a premium platform in its category. Today's revenue model is too critical to run on disconnected tools, and Varicent’s AI investments are raising the bar for how it’s managed. The company is backed by strong investment partners and led by a team that values how results are achieved. That combination made this decision straightforward.”
This addition to the Board positions Varicent to accelerate its mission of redefining revenue operations through AI-native intelligence, helping organizations achieve greater alignment, predictability, and performance across global revenue teams.
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