Durable, the AI-powered business builder, has announced the launch of Discoverability, a new feature designed to help small businesses navigate the shift from traditional SEO to Generative Engine Optimization (GEO). As consumers increasingly turn to platforms like ChatGPT, Gemini, Grok, and Perplexity for local recommendations, Durable’s new tool provides entrepreneurs with a centralized dashboard to monitor and improve how their brands are surfaced by Large Language Models (LLMs). This feature levels the playing field for service-based businesses—such as plumbers and restaurants—that previously lacked the enterprise-level resources required to optimize for AI-driven discovery.
AI Visibility Dashboard: Tracks business rankings across all major AI platforms including ChatGPT, Gemini, Grok, Claude, and Perplexity.
GEO (Generative Engine Optimization): Specifically designed to help local businesses become "recommended" by AI agents.
Visibility Score: A proprietary metric that measures findability across all online channels, providing guided suggestions for improvement.
Directory Management: Automatically identifies the 10+ highest-impact niche directories (e.g., Yelp, Yellowpages) and flags NAP (Name, Address, Phone) inconsistencies.
Competitor Tracking: Monitors competitor ratings and visibility to show how a business ranks against local rivals in AI search results.
Integrated Ecosystem: Built directly into the Durable platform, which already manages websites, invoicing, and customer management for over three million users.
The challenge of "getting found" has evolved. A decade ago, the primary goal for a small business was a front-page result on Google. Today, more than 50% of consumers are utilizing AI models for local service recommendations. Durable's Discoverability tool treats this shift as a mechanical necessity for modern entrepreneurship. By providing a single point of control, Durable allows business owners to see exactly what an AI model says about them and take proactive steps to influence those responses.
"Getting found online has never been harder," said James Clift, Durable founder. "Most businesses have no idea how they’re showing up across all of the biggest LLM models. We built Discoverability to bring it all into one place, so owners have a clear picture of their visibility and can actually do something about it."
Durable continues to execute its mission of making business ownership more accessible by automating the "core infrastructure" of a company. The platform’s ability to scale is evidenced by its small team of 20 supporting millions of users. By adding GEO capabilities to its existing suite of marketing and operations tools, Durable ensures that the "AI native" business is not just efficiently run, but also highly discoverable.
Pricing: Discoverability is free to start. Advanced features, including unlimited review requests and full AI ranking analysis, are available on Durable paid plans, which include website hosting and full business automation tools.
Durable is an AI-powered business builder that enables anyone to start, run, and grow a real business in the shortest time possible. From automating websites to managing customer relations and operations, Durable has helped over three million users launch service-based businesses. Based on the vision that everyone should have the opportunity for economic independence, Durable is redefining the barrier to entry for global entrepreneurship
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