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Infobip, a global AI-first cloud communications platform celebrating its 20th anniversary, is preparing to launch AgentOS—a fully managed, AI-native solution that shifts businesses from traditional campaigns and workflows to autonomous, goal-oriented customer experiences. Building on Infobip’s recently introduced AI Agents, AgentOS serves as the intelligent orchestration layer for the AI era, connecting real-time customer data with omnichannel engagement to deliver contextual, one- and two-way interactions across all natively integrated channels.
The platform addresses a critical barrier in enterprise AI adoption: fragmented data silos and unstructured information that prevent most agent projects from reaching production. AgentOS overcomes this by unifying marketing, sales, and support into a single AI-driven system, eliminating disconnected tools, accelerating execution, and driving measurable gains in conversion, satisfaction, and customer lifetime value.
AgentOS positions Infobip as an intelligent control layer where AI agents, customer data, communication channels, and intent converge to determine next-best actions in every interaction. Retailers and eCommerce brands lead adoption with hyper-personalized experiences, while healthcare and finance sectors prioritize trust, security, and compliance in AI-powered patient and client engagement.
“AgentOS is the control layer where AI agents, data, channels and customer intent come together to decide what happens next in every interaction,” said Krešo Žmak, Chief Innovation Officer at Infobip. “It leverages our omnichannel foundation to enable AI agents to operate autonomously across SMS, RCS, email, WhatsApp, voice, and more, adapting in real-time to optimize content, channel and timing based on customer context. With more than 15 natively integrated channels, Infobip is uniquely positioned to deliver agentic AI at scale.”
By embedding MCP servers, AgentOS creates a universal interface for AI agents to interact with third-party systems—regardless of whether the agent originates from Infobip or an external provider—enabling end-to-end task completion securely and efficiently.
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić.
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