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Ada, the trusted AI-native customer experience company and creator of the Agentic Customer Experience (ACX) Operating Model, has announced more than 100% year-over-year revenue growth, driven by enterprises shifting from AI experimentation to full-scale implementation. The company achieved 108% agentic AI Annual Recurring Revenue (ARR) growth and 146% Net Revenue Retention (NRR), reflecting strong new enterprise acquisition and deep customer expansion. Ada now has over 550 enterprise AI agents deployed globally, which have handled more than 6.4 billion interactions and powered nearly 1 billion conversations.
The growth validates the structural shift toward agentic customer experience operating models, where enterprises adopt comprehensive AI frameworks rather than isolated tools. Ada’s ACX Operating Model—combining technology, proven methodology, and deep expertise—enables organizations to build and manage high-performing AI agents that deliver personalized, cross-channel interactions with measurable ROI.
"Partnering with Ada allows us to set a new benchmark in customer service, leveraging AI to better serve our passengers," said Candice Lyog, Chief Marketing and Customer Officer at Cebu Pacific. "Since deploying Ada across 11 languages, we have resolved 75% of customer interactions autonomously while driving a 50% increase in customer satisfaction scores."
“Voice has always been the hardest channel to transform,” said Brian Gilman, VP of Customer Support at Branch. "Our AI agents can now reason through complex, high-stakes voice conversations with the same intelligence that powers our digital channels. That means faster, more accurate support when our users need it most.”
“Customer experience is undergoing a fundamental shift—moving away from fragmented automation experiments toward fully agentic operations,” said Mike Murchison, CEO of Ada. “Our year-over-year growth is proof that enterprises are ready to embrace a new operating model. Through Ada's ACX Operating Model, we're helping organizations build a new AI muscle, one where businesses take ownership of their AI agents to deliver truly personalized customer experiences.”
Ada’s momentum highlights the accelerating demand for agentic AI in customer service, particularly in voice and international markets, positioning the company as a leader in transforming how enterprises engage customers at scale.
About Ada
With more than 550 AI Agents deployed globally, Ada is the trusted leader in agentic customer experience, transforming how enterprises engage with customers. Activated by our ACX Operating Model—a combination of technology, methodology, and expertise—enterprises can easily create and manage high-performing AI agents that deliver personalized interactions across channels.
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