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6sense Named a Leader in Forrester B2B Revenue Marketing Wave


6sense Named a Leader in Forrester B2B Revenue Marketing Wave
  • by: Source Logo
  • |
  • February 2, 2026

6sense, a provider of AI-powered revenue intelligence, has been named a Leader in The Forrester Wave™: Revenue Marketing Platforms for B2B, Q1 2026 report. The independent evaluation by Forrester Research recognized 6sense's platform for its data richness, AI capabilities, and ability to unify marketing and sales engagement into predictive, orchestrated revenue workflows.

Quick Intel

  • 6sense is named a Leader in the Forrester Wave™ for B2B Revenue Marketing Platforms (Q1 2026).

  • The report highlights 6sense's "data-rich, AI-powered platform" for unifying marketing and sales.

  • 6sense received the highest possible score in 14 criteria, including data and adaptive workflow orchestration.

  • Forrester notes the platform is "among the most complete" in the evaluation.

  • The recognition is based on assessment of current offering, strategy, and customer feedback.

  • Enterprise customers cited data accuracy, predictive modeling, and pipeline gains as key benefits.

Recognition for a Unified, AI-Powered Approach
Forrester's evaluation positions 6sense as a top solution for B2B enterprises seeking to align their go-to-market strategy with modern buying behaviors. The report specifically notes that 6sense "best fits B2B enterprises seeking a data-rich, AI-powered platform to unify marketing and sales engagement and operationalize predictive, orchestrated revenue workflows." This underscores the platform's role in connecting traditionally siloed functions.

Top Scores in Critical Capabilities
In the detailed criteria assessment, 6sense achieved the highest score possible in 14 areas. These top marks were awarded in fundamental categories such as data capabilities, anonymous audience segmentation, and adaptive workflow journey orchestration. Forrester also highlighted the platform's "Intelligent Workflows" as a standout feature that unifies data, signals, and orchestration within an AI-driven interface.

Customer Validation and Strategic Impact
The Forrester Wave incorporates direct customer feedback, with 6sense receiving above-average scores in this area. Customers described the solution as "strategic, responsive, and deeply integrated," specifically praising its data accuracy, predictive modeling, and measurable impact on pipeline generation. This external validation reinforces the platform's value in helping organizations uncover in-market accounts, engage buying groups effectively, and drive predictable revenue growth.

Being named a Leader in a major Forrester Wave report solidifies 6sense's position at the forefront of the evolving revenue marketing and intelligence category. It validates the company's strategic bet on a unified, AI-powered platform that moves beyond traditional marketing automation to actively orchestrate the entire revenue lifecycle based on buyer signals. This recognition serves as a powerful signal to the market that 6sense's approach is aligned with the needs of sophisticated B2B enterprises navigating complex buying journeys.

  • B2B MarketingRevenue MarketingAISales Tech
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