Shopify recently hosted an insightful webinar featuring Chris Spence, a Shopify sales lead in Australia, and Shannon Dutton, a Shopify Solutions Engineer. The session covered the benefits of Shopify Plus, when to consider upgrading, and how businesses can leverage its advanced features for growth.
Kicking off the discussion with AI trends in commerce, Chris noted that 55% of marketers have integrated AI into their workflows, further highlighting:
Moving on to Shopify Plus and its target market, Chris explained that the Plus upgrade was created for merchants reaching $1 million in annual sales, emphasizing that it's not just for enterprise businesses but for growing merchants looking to scale. Key features include:
He further emphasized that while Shopify Plus doesn't guarantee growth, it serves as a powerful tool for merchants with specific growth goals.
71% of B2B buyers are millennials/Gen Z, demanding seamless online purchasing (no more phone/email orders). Shopify’s B2B features include custom pricing, volume discounts, and net payment terms, helping cater to these changing dynamics.
Shopify Markets simplifies selling internationally by localizing pricing, languages, and payments. Expansion Stores allow up to nine additional storefronts for deeper localization (e.g., US, EU, APAC).
Here are a few action items as demonstrated by Chris and Shannon:
Shopify Plus could be your growth accelerator if you’re:
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