Springbot, the AI-first marketing and sales automation platform, has acquired Identity Matrix, the top-ranked visitor-ID and attribution platform that converts anonymous data into named, high-intent prospects. This acquisition integrates Identity Matrix's team, IP, tech stack, and clients into Springbot's ecosystem, enhancing B2B sales with advanced lead enrichment and account-based marketing (ABM) capabilities.
The deal equips Springbot users with real-time prospect identification, turning anonymous traffic into actionable leads. This unification of enrichment and attribution firepower streamlines demand generation, enabling marketers to prioritize high-value opportunities over vanity metrics.
“Bringing Identity Matrix into Springbot doesn’t just expand our stack — it accelerates our mission to deliver measurable ROI through unified, intelligent marketing workflows,” said Marc Pickren, CEO of Springbot. “It’s smarter, faster, and built to win.”
Lowisz, Identity Matrix's founder, views the move as "jet fuel" for innovation in attribution and client journeys. Hoffman's engineering team strengthens Springbot's core, ensuring seamless tech fusion. This hands-on integration promises faster product evolution and superior outcomes for brands.
Stephen Lowisz, Founder of Identity Matrix, called the move “jet fuel.” He added: “Springbot opens the throttle — broader tools, deeper data, stronger infrastructure. Expect faster innovation in demand generation, attribution, and client journey solutions, and ultimately, better outcomes for every brand we touch.”
B2B sales demands precision amid AI's rise, where tools like Springbot's now provide the edge for conversion-focused strategies. This acquisition reinforces Springbot's position as a growth engine for mid-market and enterprise brands, emphasizing financial metrics over superficial engagement.
Springbot powers growth for mid-market and enterprise brands with AI-driven marketing automation, demand generation, account-based marketing, and sales automation. Thousands of clients across e-commerce, B2B, and digital markets rely on Springbot to automate, optimize, and scale revenue.
Identity Matrix built its rep on isolating high-intent, high-value prospects from the static of anonymous traffic. By enriching contacts, reviving dormant leads, and surfacing decision-makers, it helps brands sharpen demand generation and ROI. Founded in Anguilla, Identity Matrix raised seed backing from Startup Ignition and P3 Ventures before joining Springbot.
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