Event and marketing teams now have a powerful new tool to bridge the gap between event engagement and digital campaign performance. Cvent, a leading meetings and events technology provider, has announced the launch of its Cvent Audience Connector for LinkedIn. This direct integration allows for the secure syncing of attendee and invitee data into LinkedIn Campaign Manager, eliminating manual processes and enabling more precise, data-driven advertising on the world's largest professional network.
Cvent has launched a new integration with LinkedIn Campaign Manager via the LinkedIn Audience API.
It automatically syncs event attendee and invitee data from Cvent directly into LinkedIn Ads.
The tool eliminates manual data exports, streamlining campaign setup and activation.
Marketers can retarget event audiences and use LinkedIn's lookalike targeting for improved relevance.
The integration aims to boost registration conversion and maximize event Return on Investment (ROI).
Automatically refreshed audiences help reduce wasted ad spend and tie campaign results directly to event metrics.
The Cvent Audience Connector for LinkedIn addresses a key challenge for B2B marketers: disconnected data. Traditionally, leveraging event data for advertising required manual list exports and uploads or reliance on third-party connectors. This new integration creates a secure, automated pipeline between Cvent's event management platform and LinkedIn’s advertising ecosystem. By streamlining this workflow, marketing teams can activate campaigns faster and with greater efficiency, ensuring their event data is put to work immediately.
This integration is designed to enhance both the precision and performance of event-related advertising campaigns. Marketers can now seamlessly retarget individuals who have registered for or been invited to an event, increasing campaign relevance. Furthermore, by leveraging LinkedIn’s Matched Audiences and lookalike targeting capabilities, they can expand their reach to new, high-potential professionals who share characteristics with their event attendees. This data-driven approach helps in optimizing ad spend and improving registration conversion rates.
A core benefit of this solution is its ability to close the loop between event engagement and marketing performance. The automatic refreshing of synced audiences ensures that ad campaigns are always targeting the most current data, reducing wasted spend on outdated lists. More importantly, it allows organizations to directly link their LinkedIn campaign outcomes to event registrations and engagement, providing clearer, more measurable proof of event ROI.
"Marketers today are managing more channels, data, and pressure to prove results than ever before and event data is among the most valuable signals marketers have, but too often, it sits in silos," said Kate Hammitt, Vice President of Marketing at Cvent. "Audience Connector helps bridge that gap. We’re helping teams close the loop between event engagement and campaign performance so they can target more precisely, measure more accurately, and drive stronger business outcomes."
The launch of the Cvent Audience Connector for LinkedIn represents a significant step forward in event marketing intelligence. By deeply integrating event data with a premier B2B advertising platform, Cvent is empowering marketers to create more connected, efficient, and results-driven campaigns that directly contribute to business success.
About Cvent
Cvent is a leading meetings, events, and hospitality technology provider with 5,000+ employees and 24,000+ customers worldwide as of December 31, 2024. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.