ActiveCampaign, a leading autonomous marketing platform, has announced the launch of its Square Loyalty integration, expanding its partnership with Square to support food and beverage businesses, retailers, salons, and service-based operators across the U.S., Canada, and Australia. The new integration enables customer loyalty activity from Square to sync directly into ActiveCampaign, providing businesses with enhanced visibility, personalization, and marketing automation across every location.
ActiveCampaign launches Square Loyalty integration across the U.S., Canada, and Australia.
Syncs Square customer loyalty activity into ActiveCampaign HQ.
Enables real-time personalization based on loyalty behavior and purchases.
Supports franchise and multi-location operators with unified marketing.
Automations drive repeat visits, higher order value, and tailored offers.
Strengthens ActiveCampaign–Square partnership with payments and loyalty data.
The integration builds on existing ActiveCampaign–Square functionality, which already connects online and in-person payments to customer records within the ActiveCampaign HQ platform. Now, franchise owners and business operators can:
Track loyalty activity at scale with detailed customer check-ins, rewards, and visits.
Personalize campaigns using behavioral data like order history and frequency.
Drive repeat purchases with automations triggered by milestones or inactivity.
Boost average order value by rewarding higher or more frequent purchases.
Manage marketing across locations while allowing for store-level customization.
Jason VandeBoom, founder and CEO of ActiveCampaign, said: “Loyalty programs are essential for high-frequency industries like food and beverage, where building repeat business is key to long-term growth. With this integration, businesses don’t just reward their customers; they unlock the ability to understand them, engage them with personalized content, and grow their revenue faster using the power of automation.”
The integration addresses a key challenge for multi-location businesses: translating loyalty data into scalable, automated engagement. Corporate and local marketing teams can immediately act on Square data—triggering promotions for inactive customers, sending store-specific campaigns, or tailoring offers to purchase behavior—without needing technical expertise.
Ramsey Aweti, Head of Food and Beverage Partnerships at Square, added: “The restaurant industry is more competitive than ever before, making building and maintaining authentic customer relationships a must. That’s why Square and ActiveCampaign came together to seamlessly combine powerful loyalty programs with automated marketing workflows. This allows businesses to not just reward customers, but to create personalized experiences that drive repeat visits and lifelong regulars.”
By fully supporting Square’s online payments, in-store payments, and loyalty event data, ActiveCampaign now delivers a centralized view of customer behavior across every location. Businesses can also connect Square and ActiveCampaign through Model Context Protocol (MCP), enabling real-time automations triggered by customer data and business goals.
ActiveCampaign is the autonomous marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.
With AI, goal-based automation, and 950+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.
ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.
Square makes commerce and financial services easy and accessible with its integrated ecosystem of commerce solutions. Square offers purpose-built software to run complex restaurant, retail, and professional services operations, versatile e-commerce tools, embedded financial services and banking products, buy now, pay later functionality through Afterpay, staff management and payroll capabilities, and much more – all of which work together to save sellers time and effort. Millions of sellers across the globe trust Square to power their business and help them thrive in the economy. For more information, visit www.squareup.com.
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