Tie (formerly Revenue Roll), a leading AI-powered identity platform transforming anonymous website visitors into high-value customers for e-commerce brands, has raised $10 million in a Series A round led by Innovating Capital, with participation from Stage 2 Capital, Hawke Ventures, and strategic angels including Brex and Share Local Media executives. This funding brings Tie's total to $17 million, fueling expansions in AI engineering, product development, and ecosystem integrations to enhance real-time personalization and compliance.
E-commerce brands often miss high-intent shoppers due to incomplete data and rented audiences, limiting real-time engagement. Tie's AI platform resolves this by identifying and enriching visitor data across devices without logins or forms, enabling timely, personalized messaging. Covering nearly every U.S. shopper through a network of 25 billion data points from over 1,000 sources and 280 million opted-in consumers, Tie empowers hundreds of brands in verticals like retail and fitness to re-engage audiences effectively. From April 2024 to March 2025, Tie's top 100 brands achieved 3.1% online sales growth and 2.8% order volume increase, amplifying profitability in a sector with 2.8-3.5% net margins per Forrester. "For too long, millions of B2C marketers have relied on incomplete data and rented audiences, missing the opportunity to connect with the high-intent shoppers already on their sites," said Michael Diesu, CEO and Co-Founder of Tie. "With Tie, we're empowering brands to identify, enrich, and convert their most valuable visitors in real time, with privacy embedded from the start. That means fewer, smarter messages for a better brand and consumer experience."
Tie delivers tangible results, including 152% growth in recoverable abandoned carts and over 3% sales uplift. Clients like Caraway attribute nearly $1M in 2025 incremental sales to Tie's capabilities. "We used to miss the chance to engage certain shoppers—or even know when they visited our site," said Kyle Turadeck, Senior Director of Growth and eCommerce at Caraway. "With Tie, we can now reach these shoppers at the right moment, helping us drive close to $1M in incremental sales in 2025." The funding will triple U.S. headcount, deepen AI enrichment for CRM, loyalty, and purchase data, and expand integrations with email providers, commerce platforms, and ad networks. Following its rebrand from Revenue Roll earlier in 2025, Tie introduced AI updates and features for lead quality control, layering verified demographics, behaviors, and interests to build lean, compliant databases.
Backers highlight Tie's market fit and unit economics. "The Tie team has a clear market fit offering as a compounding ROI," said Anthony Georgiades, General Partner at Innovating Capital. "The team has built impressive unit economics with sticky growth, and they're setting the bar for how e-commerce brands can multiply their impact with current customers and shoppers." Erik Huberman, CEO of Hawke Media, added: "There's no shortage of data in marketing, but very few solutions offer usable data that's actionable, accurate, and respectful of privacy. Tie fills that gap for modern B2C marketers, and is built for the next generation of B2C marketing."
Tie's $10 million Series A positions it to scale its identity graph, driving revenue from engaged visitors while advancing privacy-first AI for the future of e-commerce.
Tie helps brands own their audience and empower marketers to create more rewarding consumer experiences across the internet. Tie is the first real-time B2C data platform that can de-anonymise and enrich data on nearly every US shopper—unlocking revenue from brands' most engaged website visitors—without requiring form fills or purchases. Founded by growth strategists and technologists, Tie is trusted by hundreds of fast-growing B2C brands including Caraway, Cozy Earth, Crunch Fitness and Macy's Wine Shop to significantly grow their email lists, re-engage more subscribers and ultimately acquire more customers from their existing audiences. Learn more at www.meettie.com.
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