Pinterest, Inc. has strengthened its leadership by appointing Emily Reuter, Chief Financial Officer of Instacart, to its Board of Directors, effective September 18, 2025. This strategic move aligns with Pinterest’s ambition to become a global leader in AI-powered shopping, capitalizing on Reuter’s extensive experience in scaling technology and e-commerce businesses.
Emily Reuter, Instacart CFO, joins Pinterest’s Board of Directors.
Reuter brings expertise from scaling Uber and Instacart.
Pinterest aims to lead in AI-powered shopping innovation.
Reuter to support Pinterest’s global expansion strategy.
Pinterest has over 500 million monthly active users.
Appointment effective as of September 18, 2025.
Emily Reuter’s appointment to Pinterest’s Board of Directors comes at a pivotal moment for the company as it focuses on integrating AI to enhance its shopping platform. “Emily is a seasoned executive who has scaled some of the world’s most dynamic technology and e-commerce businesses, including Instacart and Uber,” said Bill Ready, Chief Executive Officer of Pinterest. Her expertise is expected to guide Pinterest in executing its strategy to lead in AI-driven commerce.
Reuter currently serves as Instacart’s CFO, overseeing finance, accounting, and corporate development. Her prior role at Uber, where she spent nearly a decade, included serving as CFO of the Mobility (Rides) business, Uber’s most profitable segment. This experience in scaling high-growth tech businesses positions her to provide valuable insights as Pinterest expands its global footprint.
Pinterest’s platform, with over 500 million monthly active users, is leveraging AI to transform how people discover and shop for products. “I’m honored to join Pinterest’s Board of Directors at such a transformational time for the business,” said Reuter. “As a long-time user and believer in Pinterest’s mission, I’ve seen firsthand how technology and AI can reimagine the way people shop.” Her involvement is expected to bolster Pinterest’s innovation in AI-driven shopping experiences.
With Reuter’s strategic and financial expertise, Pinterest is well-positioned to scale its operations and enhance its platform’s global reach. Her background in navigating complex, high-growth environments at Uber and Instacart will support Pinterest’s mission to create a positive, inspiration-driven shopping ecosystem for its global user base.
Pinterest’s appointment of Emily Reuter underscores its commitment to leveraging top-tier talent to drive AI innovation and global growth. As the company continues to evolve its platform, Reuter’s expertise will play a critical role in shaping its future as a leader in visual search and e-commerce.
Pinterest is a visual search and discovery platform where people find inspiration, curate ideas, and shop products—all in a positive place online. Headquartered in San Francisco, Pinterest launched in 2010 and has over half a billion monthly active users worldwide.
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