For ecommerce marketers, understanding the true impact of email and SMS marketing alongside paid advertising has often required juggling multiple platforms and data sources. A new partnership between Omnisend and Triple Whale directly addresses this challenge. The integration brings Omnisend's email and SMS marketing metrics directly into the Triple Whale dashboard, providing brands with a unified view of how their lifecycle marketing efforts contribute to overall revenue and growth.
Omnisend and Triple Whale have announced a new data integration partnership.
Ecommerce brands can now view email/SMS metrics next to ad and revenue data.
The integration updates hourly, allowing for rapid reaction to performance shifts.
Brands can track key metrics like revenue, conversions, and AOV from one place.
Triple Whale's AI, Moby, provides insights and optimization suggestions.
The goal is to simplify ROI analysis and full-funnel marketing decisions.
The core benefit of this integration is the consolidation of critical marketing data. Brands can now see the performance of their Omnisend campaigns and automated flows within the same Triple Whale dashboard that tracks their paid social, search ads, and organic channels. This eliminates the need to manually cross-reference data from separate tools, providing a holistic understanding of how each marketing channel, including email and SMS, influences conversions and revenue.
The partnership is designed not just to present data, but to make it actionable. The integration provides hourly data updates, enabling marketing teams to react to performance changes on the same day. Furthermore, brands can leverage Triple Whale's AI, Moby, to ask plain-English questions about their Omnisend performance and receive automated insights. This AI can flag opportunities to improve send times, optimize automated flows, or refine audience targeting.
For business owners, agencies, and marketing teams, this integration simplifies complex strategic decisions. By having a clear, unified view of performance, allocating budgets across channels becomes a more data-informed process. It makes ROI conversations straightforward, clarifies the role of lifecycle marketing in the customer journey, and significantly speeds up weekly reporting, allowing operators to make faster, more confident decisions to scale what works.
The Omnisend and Triple Whale partnership represents a significant step towards truly integrated ecommerce analytics. By breaking down data silos between advertising and lifecycle marketing, it empowers brands to optimize their entire marketing strategy cohesively, ensuring that email and SMS are measured and valued as critical components of profitable growth.
About Omnisend
Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their online businesses faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for brands of any size to sell more – all without the exaggerated cost.
Email & SMS marketing shouldn't require a PhD. That's why 150,000 customers trust Omnisend's powerful, easy-to-use platform.
About Triple Whale
Triple Whale is the agent-powered intelligence platform built for faster, more confident decisions across your entire brand. With AI agents that sit atop a fully-managed data warehouse, the Triple Pixel's proprietary identity resolution technology, and tools for acquisition, conversion, retention, and operations, Triple Whale turns complex data into clear, actionable guidance for profitable growth. More than 50,000 innovative brands, including OUAI, Pressed Juicery, and True Classic, trust Triple Whale to scale with confidence.
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