Brandlive, a company specializing in bringing television-quality production to the corporate world, has announced the launch of BrandTV. This new streaming platform is designed to help organizations and their leadership teams communicate through video that feels authentic and human. As generative AI continues to saturate internal communications with often generic or repetitive content, Brandlive aims to provide a space for "live" interactions that foster genuine human connection and trust within the workforce.
The platform is built to cater to a modern workforce where younger generations, who prioritize video consumption, now make up over half of the employees. By focusing on high-production live broadcasts, BrandTV helps CEOs and communications teams deliver messages that stand out from standard emails or recorded meetings, ensuring that corporate communication respects the audience's attention and matches the quality of media they consume in their personal lives.
Authenticity Focus: Positions live video as the antidote to generic, AI-generated internal communications.
Professional Workflows: Includes project management tools like Moodboards, Scripts, and Run-of-Show for planning broadcasts.
Stylepacks™ Technology: Offers customizable on-screen graphics, branded intros, and overlays to elevate visual appeal.
Greenroom® Integration: Features patented HD streaming and production tech for consistent, broadcast-quality video across devices.
Living Libraries: Automatically organizes live Town Halls into searchable, Netflix-style on-demand video categories.
AI-Enhanced Enrichment: Automatically generates tags, summaries, chapters, and searchable transcripts with speaker detection.
At the core of BrandTV are live Town Halls, which can be produced for audiences ranging from small groups to tens of thousands of employees. The platform provides comprehensive creative workflows that allow teams to align on storytelling and pacing before going live. To ensure leaders remain confident during remote presentations, the system includes built-in teleprompters, timers, and cues. Presenters can even use the Greenroom iOS app to turn a mobile device into a studio-quality broadcast camera.
To further elevate the message, teams can utilize Stylepacks™ to apply real-time updates to imagery, colors, and AI-generated music. This ensures that every broadcast maintains a consistent brand identity that can be reused across different quarters or departments.
The platform also solves the problem of "lost" information following a live event. Every broadcast instantly becomes part of a company’s BrandTV channel, styled with custom layouts that mirror modern streaming apps like YouTube or Netflix. Content is categorized into specific series such as Leadership Updates, Strategy, or Trainings, making it easy for employees to find relevant information.
High production value is a key driver for on-demand watchability. With the new Highlights feature, teams can use agentic editor workflows to create templated clips with motion graphics and music, ensuring that those who missed the live event can still consume the most important segments efficiently.
For organizations requiring a "hands-on" approach, BrandTV is supported by Brandlive Studios. This division works directly with executive teams to plan and deliver on-site broadcasts using professional-grade equipment and shot direction.
“AI has transformed the way we work. It’s in our pockets, our emails, our Super Bowl ads, our lives, and we’re constantly doubting what’s real and what’s not," said Sam Kolbert-Hyle, President & CEO of Brandlive. "We built BrandTV to give CEOs and communications teams the space to craft and share big moments with heart, humor and humanity. Because when everything can be generated, live is what’s real.”
BrandTV is available starting today, with existing customers eligible for upgrades in Q2.
Brandlive’s mission to bring the magic of television to business. Headquartered in Portland, Oregon, Brandlive partners with many of the world’s largest and most recognizable companies, supporting tens of thousands of high-impact webinars, town halls and events each year. Brandlive is known for its patented streaming technology, production-quality experiences, and long-term commitment to innovation in enterprise video. Brandlive offers Webinar+ for enterprise webinars, BrandTV for enterprise video hosting, streaming and town halls and Virtual PRO for virtual events.
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