Optimizely, the leading digital experience platform (DXP) provider, has been named a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines, marking its second consecutive year receiving this recognition.
Quick Intel
"We're honored to be recognized as a Leader by Gartner for the second year in a row," said Rupali Jain, Optimizely's Chief Product Officer. "At Optimizely, our goal is simple: empower teams to create digital experiences that not only delight customers, but also feel effortless for teams to manage. With AI driven personalization and data powered insights, customers can turn ideas into unique experiences at scale to drive real impact for their business."
Over the past year, Optimizely has strengthened its personalization and optimization capabilities through strategic advancements. The integration of NetSpring enables secure, governed access to enterprise data for more comprehensive experimentation insights. Optimizely Opal shifts complexity to AI agents, automating routine personalization tasks and enabling continuous improvement with less manual intervention.
Developer-focused enhancements, including freemium access and seamless integrations, simplify setup, accelerate iteration, and support advanced personalization scenarios. These efforts reinforce Optimizely's unified approach, combining content management, experimentation, commerce, and personalization into a single AI-accelerated workflow.
This repeated Leader recognition underscores Optimizely's leadership in delivering scalable, responsible personalization that aligns with enterprise needs for governance, efficiency, and measurable results. The full 2026 Gartner Magic Quadrant for Personalization Engines report provides additional context on Optimizely's positioning among evaluated vendors.
About Optimizely
Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world's first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com. Optimizely, Optimizely One, and NetSpring are the trademarks of Optimizely North America Inc., and are registered (or registrations are pending) in the US, EU, UK and other countries. All third-party trademarks cited are the property of their respective owners and are used only for reference purposes.
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