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Conductor, the only end-to-end enterprise AEO platform, today announced a formal OEM partnership with Acquia that embeds Conductor’s AI-powered content creation and optimization capabilities natively within the Acquia digital experience platform. This integration allows enterprise content teams using Acquia’s CMS to research, write, and refine content directly in their publishing workflows, leveraging AI-driven insights to enhance structure, relevance, and search visibility without switching tools or exporting drafts.
The collaboration also earned Conductor the Acquia 2025 Partner of the Year award for Advanced Technology, recognizing the partnership’s strong impact on customer outcomes, technical integration, and ecosystem growth.
“AI has fundamentally changed where and how customers discover brands,” said Pat Kent, VP of Partnerships at Conductor. “Optimization can no longer be considered something to do once content is published. Instead, it must be built into the creation process. By embedding our capabilities directly into Acquia’s CMS workflows, we are helping teams operationalize AI-ready content at the point of production where it has the greatest impact.”
The OEM agreement brings Conductor Creator functionality directly into Acquia Source, enabling content teams to access AI guidance throughout the writing process. This eliminates the need for separate tools, allowing marketers to produce content optimized for both traditional search engines and emerging answer engines without disrupting established workflows.
By incorporating Conductor’s market-leading AI capabilities, teams can generate structured, relevant content that performs effectively in AI-driven experiences, where discovery increasingly relies on quality, context, and authority.
“Our customers expect their digital experience platform to help them publish efficiently and improve results,” said Paul Raisanen, SVP of Partnerships at Acquia. “Conductor has shown that search and AI insights are most valuable when they are accessible inside the tools teams already use. Bringing those capabilities directly into Acquia’s platform gives content teams clearer direction while they are writing, not after the fact.”
The partnership reflects the evolving role of content systems in an AI-dominated discovery landscape. Rather than serving as simple repositories, modern platforms must support informed, efficient creation aligned with how audiences now find and evaluate information.
This native integration empowers Acquia customers to adapt quickly to generative search models, improve content governance, and achieve measurable gains in efficiency and performance. The recognition as 2025 Partner of the Year underscores the collaboration’s success in delivering tangible value to joint customers.
About Conductor
Conductor is the only end-to-end, enterprise AEO platform built on the industry’s most complete data engine. The unified platform provides unparalleled AEO & SEO intelligence, scaled AI content generation, and real-time website monitoring. From tracking visibility in LLMs to technical health and content optimization, Conductor’s platform empowers teams to increase authority and visibility in AI and traditional search and accelerate digital growth. Conductor was named a Leader in the Forrester Wave for SEO platforms and is rated #1 on TrustRadius and G2 by enterprise marketers. Customers include global brands such as Citi, e.l.f Cosmetics, FedEx, & Mastercard. Learn more: conductor.com.
About Acquia
Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide the world's leading open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia Open DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue.
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