Bitwise has appointed Sarith Sabarinath as Senior Vice President and Global Head of Marketing, bolstering its strategic push in the AI and data services sector. This move aims to enhance brand visibility, demand generation, and global go-to-market strategies amid rapid growth in enterprise intelligence.
Quick Intel
Bitwise, a leading provider of AI, data, and digital engineering services, has strengthened its leadership team with the appointment of Sarith Sabarinath as Senior Vice President and Global Head of Marketing. This addition underscores the company's focus on expanding its enterprise intelligence offerings and increasing its presence in key global markets.
In his new role, Sarith will oversee Bitwise's global marketing organization. His responsibilities include enhancing the company's strategic messaging, boosting brand awareness, and implementing comprehensive marketing initiatives. These efforts target accelerated demand generation, improved digital performance, and expanded growth within partner ecosystems across major regions.
Raman Sapra, Global Chief Executive Officer at Bitwise, commented: "We are delighted to have Sarith join the Bitwise leadership team. His extensive background in IT Services marketing and proven ability to build high performance brands will play a pivotal role in showcasing Bitwise's capabilities and strengthening our GTM in the AI era. As we continue to scale our Data, Analytics, Platform Engineering and AI capabilities, Sarith's leadership will be key in amplifying our presence and strengthening our connection with customers and partners worldwide."
Sarith brings extensive expertise from senior positions in product and services organizations, where he has successfully driven go-to-market strategies, digital expansion, and enterprise brand development for fast-growing technology firms. His track record emphasizes connecting high-level strategy with effective storytelling and quantifiable business results.
Sarith Sabarinath shared his perspective on joining Bitwise: "I'm excited to join Bitwise at a pivotal moment for the industry. With our deep modernization heritage and rapidly expanding AI capabilities, Bitwise is uniquely positioned to lead enterprises through data-led, AI-driven transformation. I look forward to sharpening our global narrative, elevating our market presence, and partnering closely with our teams, customers, and hyperscaler ecosystems to unlock the next phase of growth."
This leadership appointment highlights Bitwise's dedication to sustaining momentum and providing superior value to clients and partners as it advances in the evolving AI and digital landscape.
About Bitwise
At Bitwise, we help enterprises modernize, innovate, and grow in the AI era. Backed by 30 years of experience, our AI, data, and digital engineering services, combined with proven modernization IP, enable our clients to take advantage of the AI wave. Headquartered in Chicago with global delivery centers in Pune, India, we combine onshore client alignment with offshore efficiency to drive measurable results. Driven by passionate people and deep technical expertise, we are a strategic growth partner to leading global companies.
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