Intentsify acquires Salutary Data, its second strategic acquisition in two years following Five by Five, strengthening its leadership in B2B intent data and buyer intelligence by enhancing identity resolution, contact accuracy, and actionable go-to-market solutions.
Intentsify continues to differentiate itself in the competitive B2B intent data market through bold, outcome-focused moves. The acquisition of Salutary Data integrates a high-quality source of verified U.S. business contacts and company intelligence into Intentsify’s portfolio. This strengthens the identity resolution capabilities across its solutions, bridging intent signals with verified human identity for more precise targeting and activation in advertising, sales, and marketing workflows.
Salutary Data stands out for its AI-enhanced vetting process, which processes over 500 million records quarterly to maintain a premium database of 156 million verified professional profiles. Customers of both Intentsify and its sister company 5×5 will gain access to richer account and contact profiles, higher data accuracy, and more dependable activation across full-funnel go-to-market programs.
"Our vision is to build the strongest possible engine for B2B growth, and that requires moving beyond the industry's status quo," said Marc Laplante, Co-Founder and CEO at Intentsify. "By adding Salutary Data to the portfolio of Intentsify companies, we are doubling down on the identity layer of our intelligence engine. In an era where our competitors are struggling to maintain independence, we are accelerating.”
Intentsify’s sustained growth—21% overall revenue increase and 50% in data solutions revenue in 2025—provides the financial foundation for these strategic investments. The company’s ability to pursue accretive acquisitions demonstrates its commitment to innovation and expansion beyond organic development, positioning it as a market leader in delivering tangible results for sales and marketing teams.
The acquisition builds on the earlier integration of 5×5, creating a more powerful, member-driven data ecosystem. 5×5’s pioneering ID Graph model, which transforms shared data exhaust into continuously validated, self-healing identity assets, aligns seamlessly with Salutary Data’s curated contact intelligence.
“Our transition from competitors to partners proves that the sum of our intelligence is far greater than its individual parts,” said Nick Weldon, CEO of 5×5. “Because we’ve worked with the Salutary Data team for years, we knew their innovative DNA matched ours perfectly. This acquisition isn't just a business deal; it’s a natural evolution of a shared entrepreneurial vision.”
“Joining the Intentsify portfolio is a massive win for our team and, more importantly, for the B2B organizations we serve,” said Scott Gordon, CEO of Salutary Data. “Our mission has always been to provide the cleanest, most reliable data available; by becoming a core part of this broader intelligence ecosystem, we are accelerating our ability to deliver that at an unprecedented scale. This acquisition allows us to fuel a more powerful, unified growth engine, ensuring that go-to-market teams finally have access to the most actionable and intelligent data on the market today.”
Existing customers will experience no service disruptions, with expanded capabilities rolling out as integration advances. This move solidifies Intentsify’s focus on intent-driven strategies, helping B2B marketers and sales teams achieve measurable pipeline growth through accurate, comprehensive buyer intelligence.
About Intentsify
Intentsify provides B2B organizations with the most accurate, comprehensive buyer-intent intelligence in the market today, and solutions to act on that intelligence. Intentsify’s AI-powered solutions empower marketers to turn buying signals into pipeline through customized advertising and lead generation programs. Combining an unrivaled portfolio of data sources and an industry-leading media ecosystem, Intentsify enables full-funnel go-to-market programs for revenue acceleration. Learn more at intentsify.io.
About Five by Five
5×5 is on a mission to democratize access to high-quality data by creating the industry’s first member-driven data ecosystem that’s transforming how organizations acquire, validate, and monetize data. Our pioneering, member-driven ID Graph model is powering the next great generation of digital products by eliminating traditional barriers of data costs and complexity. Members anonymously share their data exhaust signals, which we transform through continuous validation into verified assets, creating our self-healing identity graph – a comprehensive dataset that grows more accurate and valuable as member participation expands. Learn more at 5x5data.com.
About Salutary Data
Salutary Data is a premier provider of highly curated U.S. business contact intelligence, specializing in foundational data for sales intelligence, recruitment, and identity resolution platforms. Utilizing a rigorous AI-enhanced vetting process, the company evaluates over 500 million records quarterly to deliver a premium database of 156 million verified professional profiles with industry-leading accuracy. Leading organizations rely on Salutary’s custom data feeds, APIs, and enrichment solutions to power their applications and drive high-conversion outreach.
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