MarketFully, the global leader in InContent Marketing, has acquired Social Element, a premier international social media agency specializing in community management and engagement. The move expands MarketFully’s AI-powered multilingual content platform to include social channels, creating a unified solution for culturally relevant web and social content at scale.
The acquisition seamlessly integrates Social Element’s full-service social capabilities—including strategy, social-first creative, influencer management, fan engagement, and brand safety—into MarketFully’s ecosystem. Brands can now deploy consistent, culturally resonant messaging across both websites and social platforms using a single AI-enhanced workflow.
Social Element clients gain immediate access to MarketFully.AI, delivering automated transcreation, content optimization, and performance insights. Meanwhile, MarketFully customers can now extend their multilingual web strategies into owned social communities, driving deeper engagement and discoverability in local markets worldwide.
This acquisition represents the latest step in MarketFully’s strategy to consolidate best-in-class multilingual capabilities. Following the integration of MotionPoint’s web localization technology and Key Content’s content marketing services, adding Social Element positions MarketFully as the only provider offering end-to-end AI-powered InContent solutions across web and social channels.
Evan Kramer, CEO of MarketFully: “Social Element fits into the MarketFully platform and its suite of offerings seamlessly, both in terms of extending multilingual content strategies to social channels but also toward utilizing AI to create better marketing outcomes for global social media.”
Tamara Littleton, Founder of Social Element: “Social Element started off as an idea, backed by intention and ambition, to help brands authentically create and nurture communities across a budding social space. And now, more than two decades later, the agency I am so proud to have founded is helping global brands engage with millions of consumers across multiple social platforms. MarketFully shares in that very same mission, which is why I could not be more excited for us to join their fold.”
The combined organization delivers unmatched scale and sophistication for global brands seeking authentic, measurable connections across languages, cultures, and digital touchpoints.
About MarketFully:
MarketFully is the global leader delivering InContent Marketing™—helping brands create digital experiences that resonate InLanguage, InCulture, and InMarket. As the first purpose-built multilingual content marketing solution at scale, MarketFully brings together AI-powered technology and human-in-the-loop expertise to help global marketing teams craft content that's efficient, authentic, and measurable. Through its agency brands MotionPoint and Key Content, MarketFully enables marketers to move beyond translation to create relevance that connects, empowering brands to scale storytelling and engagement across borders, cultures, and channels.
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