AirOps has introduced Offsite, a new system designed to extend brand visibility in AI search beyond owned websites. Recognizing that up to 85% of brand discovery in AI search stems from third-party content, Offsite helps teams identify, prioritize, and secure placements on the external publishers and sites that large language models (LLMs) most frequently cite.
AirOps launches Offsite to manage AI search visibility on third-party sites.
It addresses that up to 85% of AI search discovery comes from external sources.
The platform identifies which publishers AI systems cite for specific topics.
It uses a proprietary Influence Score to prioritize high-value placement opportunities.
Teams can measure the direct impact of placements on AI search visibility.
Offsite is offered as both a self-serve platform and a fully managed service.
While optimizing owned content is crucial, AirOps' data reveals that the majority of brand discovery in AI search is influenced by third-party sources like listicles, comparison guides, and niche publisher articles. Offsite is built to address this wider landscape, providing brands with the tools to earn visibility across the entire web that AI systems reference, ensuring complete coverage in how they are discovered and recommended.
The platform moves beyond guesswork by analyzing AI-generated answers to identify which specific publishers are cited for a given category. It then ranks these opportunities using AirOps' proprietary Influence Score, which factors in citation frequency and topical relevance. This allows marketing teams to strategically focus outreach and resources on securing placements in the sources that have the greatest measurable impact on their AI search visibility.
Offsite integrates performance data from both owned content and third-party placements within the single AirOps platform. This gives teams a unified view of their total AI search presence. Teams can choose to execute campaigns in-house using the self-serve tools or opt for a new fully managed service where AirOps handles publisher outreach, placement coordination, and reporting end-to-end.
The launch marks a strategic evolution in content engineering for the AI era. "Winning AI search means doing both well, optimizing what you publish yourself while also earning presence in the sources that ultimately determine how AI systems surface brands," said Alex Halliday, Founder and CEO of AirOps. This solution empowers brands to actively shape their narrative across the digital ecosystem that feeds AI search results.
About AirOps
AirOps helps brands get found and stay found in the AI era. It’s the content engineering platform helping top marketing teams grow visibility and win in AI search. Teams like Webflow, Klaviyo, Wiz, and Kayak use AirOps to measure their content's performance across SEO and AI platforms, take precise action on the highest-impact opportunities, and measure results, creating a continuous loop of unique, performant content that compounds.
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