Raptive, a top 10 global digital media company and leading advocate for human-made content on the open internet, has reported record growth in 2025, with its network expanding beyond 6,300 unique, high-quality websites. This includes over 1,000 new sites joining this year, 85% of which switched from competing ad management providers. The company now reaches 226 million monthly unique users, reinforcing its role as the preferred partner for independent creators and publishers committed to trustworthy content.
Quick Intel
Record Growth Amid Focus on Human-Created Content
In an online environment increasingly impacted by AI-generated content, Raptive has prioritized network integrity by denying or removing over 590 sites in 2025 due to AI-related violations, including 51 existing members and 539 rejected applications. The company's rigorous vetting process involves multi-layer human reviews assessing originality, expertise, trustworthiness, brand safety, and clear human authorship, with ongoing monitoring to enforce standards.
Marc McCollum, Chief Growth Officer at Raptive, emphasized the value of authentic creation: "2025 has proved what we've always believed: independent, human creators are vital to the internet's future," said Raptive's Chief Growth Officer Marc McCollum. "Consumers and brands are seeking out real, original voices. Creators choose Raptive because they trust us to protect, value, and sustainably reward their essential work."
Commitment to Creator Support and Industry Leadership
Raptive has distributed more than $3.6 billion to creators overall, supporting sustainable revenue for human-driven content. Advertiser confidence is evident, with Raptive ranking first in trust among sales houses in Jounce Media's 2025 sentiment report, leading competitors by over 20 percentage points.
To broaden access, Raptive recently reduced minimum requirements to 25,000 monthly pageviews, enabling emerging creators to utilize advanced monetization tools, insights, and premium partnerships, while enhancing audience diversity for advertisers.
This growth trajectory highlights Raptive's dedication to preserving high-quality, human-authored content on the open internet, positioning it as a key defender of creator-driven media against low-quality AI proliferation.
About Raptive .
Raptive is a top 10 global digital media company built for content creators and home to one of the largest and most diverse audiences on the internet. Raptive combines its position as the world's largest ad management platform with comprehensive monetization and audience support, enabling creators to turn their passions and talents into thriving independent companies and enduring brands. This creator-first model has paid creators $3.6 billion to date, propelling Raptive to become a top 10 online media property globally and #1 in Food, Family, and Lifestyle. Raptive is the premium partner to advertisers seeking authentic engagement with diverse and passionate audiences.
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