Solsten has launched Elaris, the first AI platform designed to inherently understand audiences through psychological data, enabling marketers to identify ideal segments, interact with live personas, and develop resonant content in minutes rather than weeks. This innovation leverages first-party, psychology-based data from real individuals, measured by scientists, spanning over 400,000 brand and interest audiences without scraping.
Elaris empowers marketers to pinpoint the right audience by querying a vast repository of first-party, psychology-based data collected ethically from real people by world-class scientists. Unlike traditional tools that rely on scraped or generic information, Elaris offers access to over 400,000 audiences defined by brands and interests, ensuring insights grounded in authentic human behavior and motivations. This approach eliminates guesswork, allowing users to segment audiences based on deep psychological profiles that reflect how people think, feel, and act.
One of Elaris's standout features is the ability to meet and collaborate with live personas, simulating direct conversations with customers. Users can probe motivations, ask questions, and gain immediate feedback as if interacting face-to-face. Built on Solsten's proprietary dataset spanning more than 100,000 interest groups and 20,000 brands, these personas provide nuanced understanding, transforming abstract data into actionable dialogues that inform strategy and creative decisions swiftly.
Elaris streamlines content production by enabling users to test ads, ideas, and strategies against synthetic audiences that mirror ideal customers psychologically. This facilitates co-creation of creative briefs, hooks, ads, and full campaigns, with built-in validation to ensure resonance from inception. "For years, marketers have had to guess what makes audiences tick. With Elaris, we've turned decades of psychological research into something anyone can use instantly. It's like pressing play on audience understanding," said Bastian Bergmann, Co-Founder of Solsten and author of Press Play (Harvard Business Review Press).
The platform addresses key pain points in marketing, where generic AI often produces off-brand or low-converting content—92% of marketers report this issue. By integrating psychological science, Elaris ensures outputs align with audience psychology, boosting effectiveness across channels.
Why it matters: No more guesswork. No more wasted time prompting an LLM to death. Just content and ideas that win with your audience.
"Marketing works when it's simple, human, and tailored to what makes your audience feel something. Elaris gives you that signal instantly," said Joe Schaeppi, CEO of Solsten.
Elaris represents a paradigm shift for marketers, founders, and creators seeking deeper connections without extensive research timelines. With 14,000+ on the waitlist, the platform's immediate availability via Elaris Pro democratizes access to advanced audience insights. For enterprise teams, demos are available at Solsten.io, while the free tier joins the waitlist at elaris.new, launching this fall. As Solsten continues to innovate, Elaris positions psychological AI as essential for crafting experiences that truly resonate.
Solsten builds psychological AI that helps teams understand audiences and create experiences people love. For the past 7 years, they have been working with companies like EA, Peloton, and Lego to help top-tier marketing and product teams create unforgettable marketing and exceed customer expectations. Elaris is the company's newest product, making audience psychology instant and actionable for every marketer, founder, and builder on earth.
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