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VideoAmp, the tech-first media measurement company, and TVision, the leader in second-by-second TV and CTV viewer engagement measurement, today expanded their existing licensing agreement to include TVision’s industry-leading person-level calibration data for connected TV (CTV). Building on their prior collaboration for linear TV data, this extension enables VideoAmp to enhance its demographic ratings with TVision’s robust co-viewing and attention insights across major linear networks, channels, and hundreds of streaming apps, including walled gardens.
Viewers increasingly move fluidly between linear TV and CTV within the same session, making it essential to capture the complete picture of engagement. TVision’s data provides granular visibility into co-viewing dynamics and attention levels, which VideoAmp can now scale across its extensive household-level dataset. This enables more precise demographic ratings, better understanding of viewer behavior, and improved media decision-making for advertisers, agencies, networks, and streaming providers.
“Viewers move from linear to CTV viewing experiences seamlessly and within viewing sessions. It’s important to us to have holistic person-level data to understand the true viewer experience and measure app and network engagement in a transparent manner,“ said Randy Laughlin, SVP, Strategy and Partnerships at VideoAmp.
“We are excited to deepen our relationship with VideoAmp, a clear leader in the TV measurement space,” said Yan Liu, CEO of TVision. “By combining our linear and CTV person-level data with their strong household-level data, VideoAmp extends its leadership position in the market.”
The expanded agreement strengthens both companies’ ability to provide transparent, actionable insights that reflect real-world viewing patterns, supporting better planning, performance measurement, and competitive benchmarking in a rapidly evolving media landscape.
About VideoAmp
VideoAmp is a media measurement company transforming advertising. By leveraging the power of currency-grade big data, VideoAmp’s solutions provide clients with access to advanced audiences and the ability to plan, optimize and measure media investments across platforms to drive successful outcomes. These solutions enable media sellers to increase the value of their inventory and advertisers to benefit from increased return on investment. VideoAmp has seen incredible adoption for its measurement and currency solutions with 880% YoY growth, 98% coverage of the TV publisher ecosystem, 11 agency groups and more than 1,000+ advertisers. VideoAmp is headquartered in Los Angeles and New York with offices across the United States.
About TVision
TVision provides second-by-second, person-level data about how people watch TV – who’s watching, what they’re watching, and how much attention they are paying to both linear and streaming TV. Advertisers, agencies, networks, streaming content providers, measurement companies, and data platforms use TVision data to make more informed media decisions, measure performance, produce content that engages audiences, and benchmark their results against competitors. TVision is headquartered in New York City, with offices in Boston and Tokyo.
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